Summary: On the “first ever guest scold” episode of the podcast, Jordan Cooper and Chelcie Rice welcome Leighann Lord on the show to discuss managing content on multiple social networks, focusing on communities and not platforms, experimenting to find out what works and what doesn’t, and having a presence that’s consistent and in it for the long haul.<br> <br> In addition, we talk about the network effort and the value of uber-fans (no matter how few you might have), how everything you produce or do is a form of marketing, why “I don’t have the time” is a poor excuse, and that ultimately, people are going follow you for *you*, not necessarily only your stand-up work.
