Summary: Ina Mitskavets, senior consumer and lifestyles analyst at Mintel, discusses how marketers can adapt to British consumers' more frugal spending habits as a result of the economic downturn.
Summary: Ina Mitskavets, senior consumer and lifestyles analyst at Mintel, discusses how marketers can adapt to British consumers' more frugal spending habits as a result of the economic downturn.