MarketingPower Podcast Series
Summary: MarketingPower Podcast brought to you by American Marketing Association – a podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing skills sharp. Covering topics from social marketing, marketing research, brand management!
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- Artist: American Marketing Association
- Copyright: Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.
Podcasts:
online-video-for-dummies-jason-thibeault
the-social-employee-mark-burgess
Survey Sampling Intl.'s Ricky Odello says consistency is key to keep tracking surveys valid.
MN Reports: Krispy Kreme CMO
Instagram Power, by Jason Miles
Paul Rand, founder, president and CEO of Zocalo Group, offers insight on keeping your brand recommendable in the age of social media commentary.
Geof Rochester, CMO of the Nature Conservancy, discusses Renew the Ride, the Nature Conservancy's partnership with Harley-Davidson to raise awareness of conservation issues.
SFpark Takes Internet of Things to the Streets
Greg Verdino is a digital marketing consultant, coach, author and speaker. His most recent book, microMARKETING: Get Big Results by Thinking and Acting Small, was published by McGraw-Hill in 2010. In this discussion, he advocates for an industry-agnostic adoption of the D-suite CMO.
Dave Lubeck, executive vice president for client services, and Pamela Sandler, vice president of digital and social media, for Bernstein-Rein, Hostess' agency of record, discuss how they developed the marketing campaign for the Twinkie's comeback.
Ina Mitskavets, senior consumer and lifestyles analyst at Mintel, discusses how marketers can adapt to British consumers' more frugal spending habits as a result of the economic downturn.
During this podcast digital marketing expert Jay Baer draws from his experience consulting for 700+ brands to show how being truly, inherently useful revolutionizes the relationship between companies and customers. Tune in to hear about the three types of Youtility.
To engage users today, brands need to become successful storytellers.
In this exclusive interview, Tom Jacobs, founder of the award-winning Jacobs Agency, Inc., which has served over 220 clients since its launch in 1997, offers his insights on the paradigm shifts taking place in the agency world as well as lessons learned in navigating to today's new marketing landscape.
