Summary: Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! (http://sociablebook.com) Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications (http://socialized.me) we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast (http://closingbigger.net/socialmediapodcast/marketingeventsusingsocialmedia.mp3) to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here (http://www.closingbigger.net/wp-content/uploads/2013/05/Infograf_aSocialized.pdf). Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.
