Why Email Marketing Is The Single Most Effective Strategy For Your Business – Interview With Jack Born

Summary: In this 4th episode of The Digital Age podcast I talk with Jack Born about Email marketing. This is an incredibly valuable episode because of all online marketing strategies, email marketing is the single most effective strategy that you can employ for your business.       Subscribe To The Podcast On iTunes By Clicking Here Email Marketing Interview With Jack Born Highlights I wanted the next podcast episode to be about email marketing, because if offline businesses with real, physical goods and services were going to only do one form of online marketing, then this would be it. So I wanted to get on The Digital Age a person who is well qualified to talk about this topic. Jack Born is has built and operates an email marketing tool that is used by advanced email marketers, but what I really like about Jacks approach is that he can distill down a potentially complicated topic into an easy-to-understand concept. Here are some highlights of what was discussed: Learn why email marketing is your best online marketing tool - It is all based around building a relationship, developing trust, earning authority and doing it over a period of time Discover exactly what it is about email marketing that makes it so effective for your business - Learn about what being personal means for you and your customers relationship, and why it is important to deliver your marketing message in an environment that is free of distractions Learn the best techniques to get a prospective customers email address Learn what a lead magnet is and why getting this right can make big differences to the results you get Discover how to qualify a potential customer, because you only want to be able to email people who could actually become one of your customers and who will buy from you - Learn that it is as much about disqualification as it is about qualification See how you can create an email marketing system that only requires you to invest time and effort up front, but once you have it set up, then it can operate on autopilot and be working for you 24 hours in the day We touch on how you can test and measure different parts of your email, including the subject line, the content and even the time of day that you send the email - differences in email open rates can be dramatic We discuss the differences between an html template email with fancy graphics versus a simple plain text email, what the differences are and when to use each type Learn about who some of the best email service providers are who can give you the tools to begin to implement these email marketing strategies   Some Email Service Providers: Aweber - (which both myself and Jack use, and of which Jack has built his autoresponder software upon to take Aweber to the next level) Getresponse Mailchimp Constant Contact Crucial Links Jack Born's AWProTools Software that will help you tag your Aweber emails to be able to further segment your email database Follow Jack Born on Twitter | Follow @jackborn // Follow Billy Elusiv on Twitter | Follow @billyelusiv Tweet About This Episode | Tweet //   Mentions: Perry Marshall who Jack Born does online marketing consulting for   Subscribe To The Podcast On iTunes By Clicking Here   If you have any questions for Jack Born or myself regarding what has been talked about in this episode, ask your question in the comments section below, or via twitter @billyelusiv and use the hashtag #digitalagepodcast