Summary: It's SuperBowl. The Clash of the Titans. Million-dollar commercial spots...merchandising...scalpers getting top-dollar for 50 yd line seats... It's smokin' hot and EVERYBODY wants to be these guys... But how did these two teams get here? Join Dawn & Peter this week for Lessons from the SuperBowl. 1. Meet Greg Saporta2. Branding of the Beast - TOMA for the Win and guest Greg Saporta3. Weeding the AstroTurf 4. The Big Game - Playing to Win Follow the Dash: Show: www.dashradioshow.com Blog: www.thedashradio.com Social: www.facebook.com/theDashRadio For guest suggestions & other communications: Email: thedashradio@gmail.com
