Native Advertising: What Does it Mean for Content Producers?




Entreproducer show

Summary: TweetWe’re 22 days into 2013, and we’ve already got a new buzzword that’s burning up the Interwebs. It’s called native advertising, and it just may signal the cure for why online advertising models have sucked so far. In this 25-minute audio conversation, Robert Bruce and I discuss: What is native advertising? Will it save newspapers [...]