Small Biz Buzz, by Keap
Summary: Anything and everything about Microsoft Small Business Server.
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- Artist: Keap
- Copyright: Keap 2016-2020
Podcasts:
045 - Ask the Expert - How to Interview Candidates With Specialized Skillsets
David Finkel started Maui Mastermind not because he had to - he had already grown and sold a coaching business - but because he wanted to help small business founders grow their business to operate independently of them. He talks to Clate and Scott about losing staff and clients, narrowing your focus and handing off ownership of key functions and responsibilities.
One of the biggest, most persistent challenges small business owners face is finding - and hiring - good talent. So Clate and Scott talked to Lauren Borgeson, a hiring partner at Infusionsoft, to talk about the tools and resources that you can use to help you find and hire the best people.
Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.
Today we are announcing 3 new episode formats for the Small Business Success Podcast. The number one change is that we are now looking to answer your questions or even have you on the show! Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!
Carey, Molly, and Jared talk about creating content that is relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.
Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again? Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.
Drew Doolan started his business, Sites N Stores, in 2008 to help small businesses build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road.
Matt Leitz is a born entrepreneur—he even thought he invented social networking. Clearly he didn’t, but he brings that passion to his role as President of Clever Investor. He shares with Clate and Scott the struggles his company faced along the way—like losing every customer’s credit card information—as well as the big wins, like helping customers get results and taking a six-week vacation.
Abigail Olaya and her husband went from corporate work to owning their own business during the U.S. economic downturn of 2008. They now run Venue at the Grove, a wedding venue and experience in Phoenix, Arizona. She talks with Clate and Scott about her founder’s story, how she and her husband leapt from corporate to entrepreneurs, building a team that aligns with company culture, and balancing family and business.
All small businesses have the same stages of growth to go through. Which are you in? Click here to download a chart of these different stages so you can follow along as Scott Martineau interviews Clate Mask about the stages of small business success.
Pamela Slim started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a brand new startup space later, she’s working with small businesses across the nation to help them find their community and develop a local presence.
Paul Tobey, CEO of Training Business Pros talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you.
Stephanie Holmes chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement.
It’s time to get into the nitty gritty of re-engaging unconverted leads. David Bonney, Carey Ballard, and demand generation specialist Jared Kimball talk email subject lines, preview text, email layout, CTAs and more. It comes down to proving to your recipients that your email not only deserves to be read, but that you deserve to be engaged with.