Marketing Murder Mysteries with Michael Graham

In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? 

In this episode, we talk about the effects of political positions on brand identity. 

We discuss the effectiveness of the brute force advertising approach taken by some  Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?

We sit down with Millennium Agency's Creative Director to discuss the importance of design in marketing and dissect a few infamous design fumbles, including the 2009 Tropicana redesign disaster.

Exercise equipment manufacturer, Peloton, recently released a commercial for a stationary bike that has gone viral for all the wrong reasons, and our marketing experts break down the pros and cons of the attention to determine if all the free publicity is worth the backlash.

Is Juul becoming Big Tobacco 2.0? We’re diving deep into the leading e-cigarette maker’s aggressive youth-focused marketing tactics with Dr. Albee Budnitz from Breathe NH.