The Obvious Choice
Summary: Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
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- Artist: Jonathan Goodman
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The team discusses why focusing on relationships is a central part of any coaching business, and how the work you put into this part of your job will pay off.
Have you ever wondered what the weekly schedule of an online trainer is like and what the expectations for interaction are from the client’s perspective? In this episode, we give you a behind the scenes look at a week in the life of an online trainer. From the frequency of video calls to those encouraging messages mid-way through the week, we cover it all. (And since Jonathan is clean-shaven for this episode, you can bet he’s got some impressive plans up his sleeve!)
Who can disagree that we relate better to people whose stories we know? When we understand what someone has gone through, we find it easier to relate to them and it makes meaningful connection possible. That is why your story is a powerful tool for building your online business.
In an overstimulated, distracted world, it is hard to retain your clients’ attention and focus. When they find an exercise boring or uncomfortable, they won’t be as committed to doing it right and will thus fail to reach the desired outcomes. Knowing how to keep your clients engaged will, therefore, be most beneficial to both you and them.
All of us go through the ups and downs of life, no matter who we are, and your clients are no different. There will be times, as an online trainer, that you will be confronted with the difficulties that someone is experiencing, and the better you can manage these, the better for your business and for your clients.
Coming to the end of the strange and surprising year of 2020, we are looking ahead at how you can get ready for next year in the world of online training. The team takes you through the seven steps to getting started with your own online training business, and Jonathan weighs in on the most important things to focus on as well as certain things that might not work as well.
How to Deal with a Negative Client #51
3 Marketing Principles for Great Success #50
Why People Pay for Fitness When They Could Get it For Free #49
The 13 Steps to Successful Online Training Sales #48
The Ethics of Online Training #47
Choose The Best Package Type For Your Business #46
The Hybrid Training Business Model #45
The Excuses That Are Killing Your Business #44
Comparing Yourself To Other Online Trainers Is Damaging Your Business #43
