SellerSPEAK With Successful Amazon Sellers

We know that the Amazon landscape is constantly changing, and sellers need to look-out for cutting-edge strategies to thrive on Amazon. So we have Emily Wilcox, the founder and CEO of #Elevate Growth Group with us to give some insights on Amazon selling strategies in this #SellerSPEAK episode.    Emily along with Elevate Growth Group helps sales-focused brands who want to build a thriving Amazon business that wants to become an industry leader and a household name. Let’s get some actionable tips to boost sales from her experience.    A quick peek into the video:    A brief introduction about Elevate Growth Group  How can multichannel brands get started on Amazon without risking their other sales channels  Emily’s methodology in creating effective product listings that align with the brand person Key strategies to boost your conversion rate   How to strike a balance between the number of impressions that you will need to reach your target sales and the target ACoS   Strategies to achieve a high ROAS (Return on Advertising Spend)  Emily’s take on A/B testing - Her quick tip for sellers to succeed on Amazon   Subscribe to our channel for more great content - https://bit.ly/sellerapp-youtube

Hey Amazon sellers! We’re back with another interesting episode of #SellerSPEAK. In this webinar, we’ve Ryan Mulvany with us to share his crucial insights and tips on Amazon advertising. We’re delighted to have him on our show.    Ryan is the founder of Quiverr, a leader in Amazon marketplace optimization. He helped brands in driving their sales and profits on Amazon. Over the past few years, his Amazon business gave birth to different brands and sold a variety of products such as books, toys, beauty products, tech products, and many more. His firm was awarded a Platinum Seller Status. So, let’s learn a thing or two from his extensive experience!   From this video, you’ll learn:   5 common mistakes sellers make while starting with Amazon Advertising  How should mature businesses scale up their advertising strategies to increase their ROI?  Amazon PPC tips and hacks for sellers  How to reduce your Amazon ACoS  How to use Amazon Advertising Attribution to your advantage  Expert’s advice for Amazon private label sellers

Get started with SellerApp 7-day free trial - https://dashboard.sellerapp.com/register  Cross-border eCommerce has gained huge momentum recently. It isn’t something new, but the rate at which customers are adopting it is quite astonishing. So, for brands and eCommerce sellers, this opens up new markets to expand and new opportunities to scale their business.     This week we have Kavish Ahuja from #Payoneer to join us on our SellerSpeak session. Kavish works as a Business Development Manager with cross-border eCommerce sellers, enabling them to use Payoneer’s global payment solution. He has worked with Payoneer's key accounts globally, solving their payment pain points & helping them grow their eCommerce businesses through Payoneer's innovative payment solutions.   

Customer reviews and seller feedback are the linchpin of your success in the e-commerce industry. They have the potential to make or break your Amazon business. A plenty of sellers online don’t know the finer points in it. Often, sellers using amazon seller feedback requests are experiencing an increase in seller feedback and product review when compared to sellers who didn’t.  In our latest podcast, learn about the importance of Amazon seller feedback and product reviews in detail. Join Ankitha Nagraj, as she interviews our guest Liz Fickenscher from eComengine on #SellerSPEAK. Liz Fickenscher works as Industry Liaison for eComengine, she contributed to FeedbackFive, a reputation management tool and several other tools for Amazon sellers.    A customer review or product review is entirely about the product, while seller feedback is a social proof for your business. Once you launch your business, it’s time to boost your Amazon seller feedback rating. So, how do you go about it? listen to this webinar to find out!   Topics discussed:   Difference between Amazon seller feedback and customer review  What are the situations where a seller can get negative feedback  Consequences of drop in seller feedback  At what percent (order defect rate) ODR can a seller find themselves in trouble?  Potential downsides to receiving negative reviews  Importance of tracking reviews online   Amazon review checker or review analyzer is important for your business to track your reviews. Because customer reviews are paramount for e-commerce sellers. Subscribe to our youtube channel - https://bit.ly/sellerapp-youtube

Need help with Amazon PPC? Then fix a 20-minute demo - https://calendly.com/sellerappinc/demo One of our EXPERTS will reach out to you!  SellerApp is back with another webinar for you. This time, Ankitha will take you through Amazon Sponsored Brand Video ads. We will explain what Sponsored Brand Video ads are, the differences between Sponsored Brand Video ads and video ads, the advantages of Sponsored Brand Video ads, how to create a Sponsored Brand Video ads yourselves, and how to analyze Sponsored Brand advertising report.     In this webinar, we are going to cover:    What are Sponsored Brand Video ads?  Differences between video ads and Sponsored Brand Video ads  Advantages of Sponsored Brand Video ads  Sponsored Brand Video ad placements  Sponsored Brand Video ads guidelines  How to avoid rejection during ad moderation  How to create Sponsored Brand Video ads  Advertising report analysis   This powerful new ad format allows you to use the power of video content alongside regular advertisements. Video is a powerful medium that captures the attention of viewers and engages them, much better than other forms of advertising. There are many beneficial reasons to use Sponsored Brand Video ads. It will allow you to stand out from the rest of the product listings. These ads are quite easy to set up, and you can target relevant customers better with this type of Amazon Sponsored Brand ad. Amazon Sponsored Brand ads can immediately grab a potential customer’s attention while they are searching for products, which makes it a great strategy to increase your click-through rates.    So, let’s go ahead and watch the video to know more about Amazon Sponsored Brand Video Ads.

Need help with Amazon PPC? Then fix a 20-minute demo - https://calendly.com/sellerappinc/amazon-ppc-automation-services One of our EXPERTS will reach out to you!   Amazon collects data on almost everything on their site. Discovering this data will help in improving your sales on the platform. Amazon also provides data on its advertising platform, in the form of reports. In today’s webinar, SellerApp is going to bring to you an in-depth analysis of Amazon advertising reports and will guide you on how to read these advertising reports as well, so that you can optimize your advertising campaigns further.   Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.    Advertising reports are crucial for the success of your PPC campaigns. To make proper optimizations in your advertising campaigns, you will need to pull together all the data you need. Data in Amazon is fragmented into different reports, so you will need to know how to gather data from Amazon’s advertising reports and compile it into a meaningful summation. This will aid in developing your advertising strategy on Amazon, and optimizing your sponsored ad campaign as well.   With that in mind, we are going to explain how to analyze Amazon advertising reports which can be found in Amazon Seller Central. Our podcast will explain each insight that can be found in the advertising reports, and the main metrics to consider such as customer search terms, impressions, click-through-rates, etc.   From this Podcast, you will learn:   Types of reports  Downloading advertising reports  Interpreting advertising reports  Goal setting Insights and Optimization Need a little help with your Amazon PPC management? SellerApp software help you make the best of your time and money when it comes to Amazon Pay Per Click(PPC) Campaign. 

Need help with Amazon PPC? Then fix a 20-minute demo - https://calendly.com/sellerappinc/demo , One of our EXPERTS will reach out to you!  Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.   Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.    Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.  With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.   From this video, you’ll learn:  The importance of strategizing your PPC bidding  Types of PPC campaigns available on Amazon  So, what are some of the best PPC bidding strategies on Amazon?  How to align your Amazon PPC bidding strategies with your goals? How to use manual keyword campaigns for better visibility and efficiency?  How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns Additional tips to lower your ACoS with dynamic bidding strategies #AmazonPPC #AmazonBidding #SellerApp #Strategies

If you need any help with Amazon Keyword Optimization and Keyword Research, then fix a 20-minute demo - https://calendly.com/sellerappinc/demoOne of our EXPERTS will reach out to you! COVID-19 has had a huge impact on eCommerce. The situation is ever-changing, but SellerApp is dedicated to aid Amazon sellers and vendors during these difficult times. Last week, we organized part 1 of our two-part keyword research and optimization webinar. In part 1, we discussed Amazon Keyword Research in 2020, the importance of keyword research, how to do keyword research for your product listing, and so on.  This week, we are back with part 2 of the keyword research and optimization webinar. We are going to take a deep look into everything you need to know about optimizing your keywords, including keyword targeting, URL slug, keyword clustering, and so on. The webinar will be live on Apr 29, 2020, 12 PM EST (US and Canada), or 9 AM PST.  Resources Mentioned On the Episode: - Amazon PPC Keyword Research Tool by SellerApp  Topics covered:  Different types of keywords, and the importance of targeting the right keywords  What is a URL slug, and why does resolution and quality matter in your product images   The importance of keyword density and keyword clustering  Defining your product title, bullet points, and description   Long-tail keywords - things to know  Keyword indexing, and how to check your keywords’ indexing status  SellerApp Keyword Tracker Tool, and our managed services Amazon Keyword Research Part 1 - https://youtu.be/rhUN2nZkt2M

If you need help with your Amazon advertising campaigns - Fix a 20 minutes Demo - https://calendly.com/sellerappinc/demo -  One of our EXPERTS will reach out to you.   SellerApp is dedicated to helping sellers in these uncertain times. You can contact us for any Amazon related help. Drop us a line - support@sellerapp.com   While the situation is ever changing, it is clear that COVID-19 will have a significant impact on Amazon sellers and vendors. One needs to consider several things when evaluating investment holdings through the current recessionary period.   Today, we have Sunitha Sundaran, Customer Success Manager @ SellerApp doing a live webinar on Amazon Advertising strategies.   Time: Apr 17, 2020 5:00 PM Eastern Time (US and Canada)  Discussion Topics:   Trends Observed Across store owners  Category-based Trends  Changes in Consumer Behaviour   Amazon PPC Strategies  Amazon Advertising Trends (developing strategy for the current situation)   Campaign Planning & Structuring  Adjustments to One’s Budget, as well as bidding habits  How to prioritize products to adjust the advertising strategy    As we see this crisis comes and goes, we can identify the trends that will be strengthened as a result of these changes.    SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of eCommerce platforms for extracting meaningful insights for online sellers worldwide. Visit our website and sign up for a free trial - https://www.sellerapp.com Check out Recorded Video here : https://youtu.be/nsbDXpjTEis

SellerApp is dedicated to helping Amazon sellers in these uncertain times. Our team has organized a webinar on April 15, 2020, 11:00 am E.S.T covering listing optimization, keyword research and much more.  The global pandemic has created worry, and left many sellers (large or small) feeling uneasy about the future of their business.  Amid all the obstacles and uncertainty, how can sellers keep focused on their Amazon business?    Discussion Topics:   Industry trends since the advent of COVID - 19.  Impact of COVID-19 on Amazon business.  How to increase the chances of your item being discovered by shoppers.  How to build your brand, or increase establishment of your existing brand.  How to provide great customer experience, and ensure great customer reviews.

Don't miss SellerSPEAK sessions with top sellers & eCommerce experts - http://bit.ly/SellerSPEAK Hey everybody! We are back with another episode of #SellerSpeak. In today’s episode, we have Leigh from RepricerExpress to discuss how to use Amazon repricing strategies in different scenarios.   In this video, you will learn:   If competitor based repricing strategies are healthy for profit margins and account health?  How to come up with pricing strategies for the holiday season?  How to automate prices using Repricerexpress? And, many more useful repricing strategies.   Guys! If you want to use the free trial of Repricerexpress tool, go to repricerexpress.com, click on Start Free Trial. Fill your details and use promo code 'SELLERSPEAK' to start your free trial period for 15 days.  For those who don’t know, SellerSpeak is a series where SellerApp brings an Amazon expert to share their experiences and expertise on ecommerce businesses twice a month. You can listen, learn, and grow your Amazon businesses.

In this SellerSpeak episode, we addressed the best Amazon advertising strategies that help to scale your businesses.  From this episode, you will learn:   How to choose keywords for Amazon PPC campaigns? Which dynamic bidding strategies works the best in different scenarios?  How to set target ACoS?  How to work on different metrics to reach your target sales?  How to use Product display Ads to increase your sales?   Along with that, you’ll learn Amazon PPC tips to optimize your Ad campaigns.  For those who don’t know, SellerSpeak is a series where SellerApp brings an Amazon expert to share their experiences and expertise on ecommerce businesses twice a month. You can listen, learn, and grow your Amazon businesses.  In this episode, we have Joel Wolh from Boutique sellers to share with us his expertise on Amazon advertising strategies. For the past three years, Joel Wolh is working with Boutique sellers and helping sellers to scale their Amazon businesses.   So, let’s get started. Audit Your PPC Campaigns - https://www.sellerapp.com/blog/amazon-ppc-audit/

Rachel Johnson Greer, former Amazonian, joined us for this week's SellerSPEAK podcast. She is a highly-experienced Product Development & Marketing consultant who runs the show at Cascadia Seller Solution. We have covered everything from product compliance on Amazon, to launch strategy and safety testing.

When sellers think of sourcing goods from overseas, the first thing that pops into their head is sourcing from China. However now, India is also emerging as a huge player in the export market space. Meghla Bhardwaj joins Ankitha for the second time on SellerSPEAK, this time to discuss the potential of the Indian market, differences between sourcing from China/India, and some of the products that India specializes in. 

There have been cases where Amazon sellers end up paying overcharged #FBA fees. Another issue is the complicated compensation process for lost or damaged products. So for this week's edition on SellerSPEAK, we're going to join the think-tank of Seller Locker to discuss the whole refund system on Amazon. SellerLocker has great solutions to manage Amazon fees, track inventory, and handle reimbursements.