EcomCrew | Actionable eCommerce Shopify and Amazon FBA Advice

Email marketing expert Xiaohui, better known as “X”, identifies the top 3 types of email marketing sequences that ecommerce entrepreneurs should be aware of.

Creating a great launch strategy is key to being successful on Amazon. I interview an experienced Amazon PPC specialist who grew his enterprise into a seven-figure business through an Amazon launch strategy that played to his strengths and utilized some of the most helpful resources found on the platform itself. Chris Nowak is the founder of My PPC Pal, a tool that helps ecommerce business owners get on top of their PPC campaigns. In this episode, he talks about his own Amazon launch strategy and how it can help put your brand and its specific products out there. Once the products have been ordered, he prepares the content that goes into his listings. He employs the services of a professional copywriter to write the titles and product descriptions. A professional photographer is also brought in to shoot high-quality product images. Here are the specifics steps for Chris’s Amazon launch strategy: * Build a great listing. Use the main keywords that appear in your product titles and descriptions. * Set up Amazon Giveaway. Enable the feature on your product listings (via the FBA settings) and promote giveaways on social media platforms. * Tap into the Early Reviewer Program. Five reviews for $60. * Craft your Amazon PPC campaign. Look for a ton of keywords and gradually prune them so you’re left with the best possible keyword combinations. My PPC Pal is a great tool to use if you want to effectively manage your Amazon PPC campaign. Sign up for the one-month free trial and get a 15% lifetime discount on your purchase when you use the code ECOMCREW. Other Resources Mentioned: Rank Higher with Amazon PPC | Beyond the Product Launch Amazon PPC Strategy – Step-by-step Guide on Saving Thousands of Dollars Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling! Like big ecommerce revenue? Then Like us.

Go Brand Win is a free service that partners with ecommerce brands “to offer enticing giveaways and offers for unique products and services.”

Amazon US is widely regarded as the ecommerce platform to be in for sellers online. However, an ecommerce business that’s growing at a steady pace will eventually be confronted with the need to expand and diversify outside of Amazon US.

Building a product brand is no easy task. When you don't have any experience selling physical products, where do you start? Richard Phillips is facing that dilemma. Richard has been in the affiliate marketing business and his shift into actually selling a physical product to make money has proven to be very challenging. In this episode Richard and I talk about how to best approach building a solid product brand.

OnlineJobs.ph is a database of Filipino workers with a wide variety of skill sets. It has proven to be an invaluable resource for our company as many of the talented people now working for our company were found using the site. Our guest for today's episode is John Jonas, the founder of OnlineJobs.ph. He and I talk about how he turned a significant business need into something that’s helping hundreds of ecommerce entrepreneurs and freelance workers alike.

In this episode Dave and I talk about what you can do to generate reviews after Amazon banned incentivized reviews. We talk about all the possible ways to get reviews, i.e., legal ways, illegal ways, and those we think might be in the "gray area". We're not in any way encouraging you to use the "black hat" and "gray hat" ways of getting reviews--we simply want to give you some awareness and it's up to you to decide which strategies you want to use in your own business.

Amazon is the 800-pound gorilla in ecommerce and when they announce something new, it's bound to make the waves. But just in case Amazon news missed your inbox, Dave and I are here to recap them for you.

In today's episode Katrina McKinnon shares with us some SEO techniques she used to drive traffic to her content over the years in her business. These techniques are so effective that her business was able to afford her a nice house, nice cars, and good education for her kids--all through organic traffic.

Last year Dave set out on a goal to rebuild another million dollar company in a span of one year. It has been a little more than 12 months since he set out with that goal, and today we have him on the podcast to talk about his results. Did he make it to that $1 million mark? Let's find out!

This is the fourth and final episode of the series I'm doing on the book Traction. In Episode 1 we discussed setting the company's core values and communicating them to the entire team. We followed that with Episode 2, where we talked about defining the company's core focus and setting the company's 10-year goal. Since the 10-year goal is ideally a BHAG (Big, Hairy, Audacious Goal), we'd need to break it down into a more achievable 3-year goal, which is the topic for Episode 3. We close everything by further breaking down the 3-year goal to a 1-year plan and defining quarterly rocks, which is what we'll talk about in this episode.

Many of us starting on the ecommerce entrepreneur route debate between selling two types of products: physical or digital. Between these two, what would be best for someone who wants to foray into ecommerce? Our answer - Both. In this episode Dave and I talk about how a combination of both physical and digital products is excellent for ecommerce businesses. We also talk about EcomCrew Premium where you get access to ALL of our courses and more for a very cheap monthly price. Head on to www.ecomcrew.com/premium for more details.

This episode is a fully loaded technical explanation of our new Amazon PPC strategy. This strategy helped us drive our spend from $30,000 to around $24,000 and dropped our ACOS from 30% to 24%. We were able to do this with a tool called Sellics, making the job simple and fast enough for one VA to do.

On Monday's episode, David and I talked about the basic things he needs to take care of before he can move on to actual growth strategies, which is delegation. Today we get into the "meat and potatoes"--the actual strategies he needs to employ to boost his sales, including improving product photography, changing his Shopify theme, and utilizing influencer marketing. If you want to be featured on your very own episode, join Under the Hood at www.ecomcrew.com/underthehood.

We talk to David Wilson in today's Under the Hood episode. David had been enjoying massive growth when his sales suddenly plateaued. He needs cost-effective ways to expand sales and regain his previous growth. For this episode David and I talk about the first action he urgently needs to do before anything else: delegation. In Part 2 we get into the meat and potatoes--the specific actions he needs to do to scale his business and gain back his previous growth.