Second Life

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot.

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? Erin's here to guide us through the expert-approved practices, products, and treatments that our future selves will thank us for using.

At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she took on roles at beauty companies such as Sephora, Estée Lauder, and Guerlain. Along the way, she developed her own aesthetic and technique, which she began to share on her popular YouTube channel. In 2021, she made the pivot to build her own company and launched Violette_FR, a beauty brand that encourages people to embrace their natural beauty while also being creative and having fun.

This week, Barbie's lead hair and makeup artist, Ivana Primorac, is taking us through her process for developing the many looks in Greta Gerwig's film. She's speaking about everything from landing on the perfect shades of blonde for Margot Robbie and Ryan Gosling to how she was able to draw on Mattel's archive for inspiration. Plus, she shares what went into the creation of Weird Barbie.

As co-founder and president of the FDA-approved emergency-contraception brand Julie, Amanda E/J Morrison is working to improve the women’s health landscape. The company’s friendly and relatable social media–forward approach brings scientifically backed education and products to the next generation. Prior to founding Julie, Morrison spent five years as COO and co-founder of Mented Cosmetics, an inclusive makeup brand that puts women of color at the forefront of the beauty industry, and before making her foray into entrepreneurship, she worked at Goldman Sachs and Time Inc and attended Harvard Business School. Morrison has pivoted her career time and again, but the one thing that's remained constant is her desire to solve problems and enact change.

Daphne Guinness is many things—a fashion icon, a model, a muse, an heiress, a designer—but today, she’s here to discuss a lifelong passion that she began to seriously pursue a decade ago after an already remarkable career: music. Over the past 10 years, Guinness has written and recorded four albums, the latest of which will be released this November. She’s walking us through how she stumbled into writing music almost accidentally, why she’s always chosen to create art independently, and how the joy of learning new things has shaped her life.

Camille Charrière is widely known as one of the original fashion influencers. Today, in addition to sharing her life and style with her 1.4 million Instagram followers, she’s a contributing editor for Elle UK and has written for publications such as Harper’s Bazaar and British Vogue. But before Charrière was a leader in fashion media, her early career looked quite different. After graduating from one of the top bilingual law programs in Paris, Charrière took a job at a hedge fund in London but quickly realized she was craving a more creative outlet. While on holiday, Charrière became inspired while scrolling through an early fashion blog, and within the hour, her own blog was up and running. With her digital presence, she was able to land jobs at fashion retailers such as Net-a-Porter and Matches. Eventually, she left these jobs to pursue her career as a blogger and influencer full-time.

This week, Associate Director of Special Projects Kristen Nichols and editor Eliza Huber are walking us through the ultimate wedding mood board: Who What Wear Weddings. They've spoken to experts across the wedding, travel, food, and fashion spaces to find out how brides, bridesmaids, and wedding guests alike are putting unique spins on wedding style. No matter your taste—city hall elopement or destination wedding—there's something here for you.

There’s no question that Morgan DeBaun is an absolute force in the business world. Frustrated by the lack of media geared toward Black millennials, DeBaun, who was just 24 years old at the time, left her job at Intuit and set out to build a media company where she would be part of the target demographic. Alongside her co-founders, DeBaun has grown Blavity into a full-on media and tech empire, and today, her portfolio of brands reaches 250 million readers each month. In building Blavity, DeBaun raised $12 million from top venture capital firms, making her a part of the only 2% of women who receive venture funding in Silicon Valley. DeBaun also runs AfroTech, a networking conference and talent-acquisition solution that hosted 25k attendees last year. When DeBaun isn’t working on her own business, she’s consulting for massive global companies such as Pepsi and American Airlines.

Candice Swanepoel has worked in the fashion world for 20 years, but she recently made the leap from supermodel to business owner with the launch of her sustainable swim brand, Tropic of C. She’s here to give us the details about her brand launch, how modeling taught her about creative direction, and the swim staples everyone should have in their closet.

Sheena Zadeh-Daly’s buzzy clean makeup brand, Kosas Cosmetics, has gone viral time and again, and if you’re one of the millions of people who have purchased the brand’s best seller—the Revealer Concealer—or any of its other innovative products, you know why. Today, Kosas products are sold in retailers such as Sephora nationwide and are beloved for their comfortable, weightless feel. Not to mention, they’re clinically proven to make your skin better. But before Zadeh-Daly was creating one of the fastest-growing prestige makeup brands in the U.S., her career looked quite different. After studying biological sciences and working as a microbiologist in a lab—experiences that have certainly helped in the development of Kosas—Zadeh-Daly went on to work in the art world. It was actually there, in a portrait painting class, where she began to think about color not just as paint but also as potential lipstick shades for a makeup brand she’d been secretly dreaming up for years.

Gabrielle Union has been a beloved actress since the '90s, but she's also a social justice activist, a co-founder, a best-selling author, and now an executive producer on projects such as her new BET docuseries My Journey to 50 and her recently released film The Perfect Find. In this episode, editor Jasmine Fox-Suliaman sits down with our July cover star to get the scoop on her recent productions. Gabrielle's also talking about redefining success for herself after years in the spotlight and the joy of building community within a tough industry.

Vivian Tu aka Your Rich BFF is on a mission to help people better understand personal finance. She educates her over 6 million social media followers on important topics like investing, navigating loans, and negotiating higher salaries. With her new podcast Networth and Chill along with her upcoming book, Rich AF: The Winning Money Mindset That Will Change Your Life, she’s giving people even more tools to make informed financial decisions. Given her immense knowledge in the field, it’s no surprise that Tu actually started her career as an equities trader at J.P. Morgan, where she spent over two years covering industrials, materials, and energy stocks. But when a new manager created a toxic work environment, she decided to leave Wall Street behind and took a job in digital media strategy sales at Buzzfeed. Hearing that she came from the financial industry, her Buzzfeed co-workers began to ask her questions about their Roth IRAs and health insurance. In an effort to consolidate all her advice, she took to TikTok, and Your Rich BFF was born. Tu is extremely candid about her own financial journey and the steps anyone can take to build wealth.

This week, fashion editor Anna LaPlaca is bringing us inside Who What Wear's summer travel guide to the Aeolian Islands. She's tapped a variety of experts to find the best hotels, the can't-miss restaurants, and the beaches with the most jaw-dropping views. Plus, she dishes on all the must-pack trends for the summer.

The Bear is often praised for how accurately it portrays restaurant culture, and for that, you have Courtney Storer to thank. Storer spent years working in the kitchens of famed spots like Verjus and Animal and eventually became the culinary director for the Los Angeles restaurants Jon & Vinny’s, where she spent six years growing the business into the iconic institution it is today. So when Storer’s brother Christopher decided to create a show set in a restaurant, he knew just who to call. As a culinary producer on the show, Storer stepped in to advise on everything from chopping technique to the terminology used to communicate in the kitchen. But before Storer was leading culinary teams in a variety of environments, she actually began her career working in HR at UPS and Whole Foods. To hear how Storer has pivoted her career time and again, tune in to this week’s episode.