Second Life

Brett Heyman is the founder of Edie Parker, the vintage-inspired acrylic handbag and accessories brand seen on virtually every red carpet ever. But just last year, Brett pivoted the brand in an unexpected way: into a cannabis accessories and private label flower company named Flower by Edie Parker. Find out how working in PR for brands like Gucci and Dolce and Gabbana led her to create an iconic brand of her own.

From signing on as Victoria’s Secret’s first Australian Angel to walking the Balenciaga runway while five months pregnant, Miranda Kerr cemented her status as an international supermodel years ago. On this episode of Second Life, hear how she used her experience in a surprising way: to found certified-organic skincare and beauty brand Kora Organics.

Alison Cayne is the founder of Haven’s Kitchen, a brand on a mission to make home cooking more enjoyable via a NY-based cooking school, café, event space, and line of all-natural refrigerated sauces available across the U.S. at grocers like Whole Foods. But before she set out to change the way people feel about cooking, she was busy raising five children. In this week’s episode, hear Cayne’s personal journey to finding professional alignment.

Shelley Gibbs Sanders worked in the jewelry industry for over 15 years designing for brands like House of Harlow 1960, A.L.C., and Rachel Zoe before she set out to create The Last Line, a direct-to-consumer brand that turned the traditional fine-jewelry model on its head. Find out how she finally took the leap to found her own game-changing brand on this week’s episode of Second Life.

Prolific makeup artist Gucci Westman has one of the most influential careers in the beauty world. She’s responsible for the makeup on countless magazine covers (Vogue, Harper’s Bazaar) and in ad campaign and runway looks for the likes of Dior, Proenza Schouler, and Oscar de la Renta, and has a celebrity client list that spans the past two decades. Now, she’s the founder and creative director of Westman Atelier, a line of clean, high-performance, and luxurious beauty products. Hear how she made the leap, plus incredible behind-the-scenes stories from her famed career, on this episode of Second Life.

Joy Cho is the founder of Oh Joy!, a design studio, lifestyle brand, and creative hub where she brings her signature aesthetic to the masses. Oh Joy! has licensed product lines in home décor, kids apparel, pet products, and so much more at retailers including Target, Anthropologie, Calpak, and Petco. As if that weren’t enough, Joy has also authored three books for adults, and most recently, a three-part book series for children. On this episode of Second Life, hear how Joy leveraged her education in graphic design and killer marketing skills to accomplish it all.

Multicultural beauty brand Carol’s Daughter has retained a cult-like following since the ’90s, with brand evangelists including Halle Berry, Jada Pinkett Smith, and yes, Oprah. But when founder Lisa Price started dabbling in aromatherapy oils out of her Brooklyn apartment, her days looked quite different. She worked as a production coordinator on television programs like The Cosby Show, and it wasn’t until Price’s mother, Carol, pushed her to sell her products at a local flea market that her hobby became something much more. Tune in to hear what Price finds particularly valuable about her early career in television production and how she built her company from the ground up.

Catherine McCord, founder of healthy-eating destination Weelicious.com, author of three cookbooks, and co-founder of the family-friendly food-delivery service One Potato, has built a healthy-living empire. Not exactly the career path you might expect from a former Calvin Klein and Victoria's Secret runway model. Find out how McCord made the pivot and the best skills she’s using from her modeling days on this episode of Second Life.

Sali Christeson, the founder and CEO of the brand revolutionizing women's workwear, Argent, is creating professional, practical and vibrant pieces to equip women with the confidence they need to shatter the glass ceiling. On this episode of Second Life, find out how Christeson used her past career as a finance and tech exec as a tool to pivot into creating a brand that provides a solution for women around the world.

Designer, artist, best-selling author and founder of bohemian-inspired design blog and online shop Jungalow, Justina Blakeney, is known for her unique style which is full of color, patterns and plants. On this episode of Second Life, find out how Blakeney manifested a career in the belief of the importance of creative self expression.

After numerous years working in the beauty industry at multinational beauty businesses, including L'Oreal and Benefit Cosmetics, Sharon Chuter started her own beauty brand, UOMA Beauty, dedicated to re-writing the rules of inclusivity, representation, and diversity within the industry. On this live episode of Second Life, find out how Chuter's past career experiences and forward-thinking has pushed the beauty industry forward.

Influencer, entrepreneur, author, and designer, Danielle Bernstein, has established herself as an influential voice in the fashion/blogger community by transitioning her street style blog into a burgeoning business. On this episode of Second Life, find out how Bernstein has grown her brand beyond fashion, all on her own terms.

Cook, writer, and author Alison Roman is renowned for her best-selling cookbooks, column in The New York Times, and internet-famous recipes like #TheStew, #TheCookies, #TheDip. Prior to becoming the internet’s favorite culinary celebrity, however, she worked in pastry in L.A., SF, and NYC (where she helped Christina Tosi open the Milk Bar empire). On this episode of Second Life, find out how Roman transitioned into a career of recipe writing and culinary acclaim.

As one of the most iconic supermodels of this generation, KarolÍna Kurková has made a name for herself in the fashion industry. However, what most people don't know is Kurková's other passion lies within holistic health and wellness. On this episode of Second Life, find out how Kurková found inspiration in her passion to create an extremely successful wellness brand.

Entrepreneur, social media influencer, body positivity advocate and animal activist, Katie Sturino has created a career dedicated to empowering women to find confidence and feel comfortable in their own skin. On this episode of Second Life, find out how Sturino found her voice in the industry and realized it was a time to make a change.