Laroche.fm - Design & Business

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase their spendings. Or sometimes, creating an ambient environment may influence what you buy in a store. There are several principles that we interact with on a daily basis, which might help us design better products. Or not. ------- You can subscribe to my personal newsletter: https://goo.gl/iEq3Po You can follow me on: https://twitter.com/esanueugen https://www.linkedin.com/in/sanesan/ https://www.instagram.com/larochefm/ ------- Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

If you read my articles on Medium you know that I often say - a big part of Design is human behaviour. This episode will be more about psychology and how it can be used to create better products. I will dive into 7 stages of action by Don Norman, what is and how to do a root cause analysis and other interesting principles. ------- You can subscribe to my personal newsletter: https://goo.gl/iEq3Po You can follow me on: https://twitter.com/esanueugen https://www.linkedin.com/in/sanesan/ https://www.instagram.com/larochefm/ ------- Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

Marco is a friend of mine and I am glad to have him on the podcast. He is the founder of Applified, were they help great companies and individuals grow with 10X mindset. They use high-energy Design Sprints to get results in one week. In this episode he will share his knowledge in doing Design Sprints with companies such as Ikea and Heineken. We talked about his process, how companies can change their way of thinking and acting with the 10x Mindset and much more. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

This is one of my favorit and most exciting episodes I had the pleasure to work on. One of the main reasons why games such as World of Warcraft gained popularity in the early days is because of the real-time feedback they provide. All your actions influence your avatar’s image and its stats which grow with every level. And you can see all this progress enforced by flashing stats +1 stamina, +1 intellect, +1 strength in front of you. In previous articles, I wrote about the importance of grind, hard work and failure. In this one, you will learn how to apply real-time feedback to your product. And the use of stat rewards will boost the motivation of your users to complete or proceed with a challenge or task. This and much more in the episode. Check out the article on the website for more images that can be useful for your project (inspiration): https://www.laroche.co/blog/gamification-rewarding-with-personalnbspstats ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

No one likes to fail. So how is that gamers can spend 80% of the time failing and still love what they are doing?  — Jane McGonigal In the previous episode, I talked about the basic motivation principles for setting up a great gamification model. In this one, I would like to tell you what I learned about failing and why it is a critical element in gamification. Nicole Lazzaro is a games researcher, and in one of her researches she found out that, gamers spend nearly all their time failing. Four out of five don’t finish a mission or quest, run out of time, and have to start all over. And gamers enjoy failing. And the most interesting thing here is that when we play a well designed game, failure does not dissapoint us. It actually motivates us to try again. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

The fact that so many people all over the world are ready to spend (in total) 3 billion of hours a week playing games is a sign of something. A sign that the reality we’ve built is broken and the virtual world offers more of what we need. A sign that reality isn’t able to provide us what we need. Games provide rewards that reality isn’t. They are teaching, inspiring and engaging us in ways that reality is not. And unless we do something dramatic in the next decades, half of the population of the planet will spend a lot of energy and devotion to the game world. So we can play around this trend and design products that can help us to improve ourselves. I finished reading Jane McGonigal’s book Reality is Broken and would love to share some thoughts I learned and what we can do better about gamification. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Available on: Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

On this episode I will dive shortly into why people, sometimes, rationally choose the irrational. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Available on: Podcast Website - https://www.laroche.fm/ My Blog: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

It's an unusual episode for me because previously I was doing my research or taking time to create an episode, and this one is just a couple of ideas I had on my mind recently. And they boiled too much so I decided to share them with you. Too many people are rushing the process in the hope of creating something great and in the end all they get is more problems with their product, etc. Or sometimes they plan too much without actually getting anything out. Or they set themselves audacious goals that only intimidate them which in the end ruins the entire project. It's a question of what balance are you able to keep. But if you take it to extreme, problems will appear along the way. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium Blog: http://medium.com/@eugenesanu Personal: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co

There is a problem with online reviews and I want to hear it out. We have to start designing better online behaviour, because the current one leads to some bad incidents. For example, I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a non-Starbucks, coffee. Some companies keep manufacturing certain products only because 10 years ago they received so many 5 stars on Amazon, that it’s almost impossible to retire the product. My Uber score is 4.7, and the only “bad thing” I do is the lack of conversation with my driver. I always say “Hello”, “Thank you”, “Goodbye” and leave some tips. So apparently for not talking you still get a low score. Once I was working for an e-commerce shop, and I was having a discussion with a customer about his shopping experience. He gave 3 stars to a product because the delivery guy was rude to him. Meanwhile, the delivery company has nothing to do with the shop itself. And of course, you can’t blame him. But it’s our job to make it harder for people to leave delusional feedbacks and encourage more well-thought and constructive criticism. The rest is in the episode ;) ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium blog: http://medium.com/@eugenesanu Twitter: https://twitter.com/esanueugen Linkedin: https://www.linkedin.com/in/sanesan/ ------- About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co

Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these cases is feedback — some way of letting you know that what you did is working. Feedback acknowledges actions and shows results to keep people informed. In this episode I will tell you about why it is crucial for a product to have a proper feedback, when to use it and what to avoid, and other interesting stories. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium blog: http://medium.com/@eugenesanu Twitter: https://twitter.com/esanueugen Linkedin: https://www.linkedin.com/in/sanesan/ ------- About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co

Many times you see so many poor products because the person who designed it, ignored some basic design principles. In this episode I will go through seven of them. These principles should serve as more as a guiding path rather than a checklist or rules. Because if we make a rule out of a principles, with time it will be hard to break the pattern as the rule will become a habit. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ----------- About Laroche: https://www.laroche.co/ ----------- Follow me on Medium: https://medium.com/@eugenesanu About me: https://www.eugenesanu.com/ Podcast website: https://www.laroche.fm/

I would like to share with you some thoughts I have on UX and what we can do better. It mainly involves how we think about a design process and the fact that we are always trying to rush the process in order to achieve some self-imposed metrics that don’t bring any value. For example, the desire to always be first on the market with a product. But we forget that does it better will always beat, did it first. Also, during the podcast, I will tell you an interesting story about how I noticed a person interacting with a product for the first time on a tram and what we can learn from that encounter. Enjoy the episode! You can read the full article on Medium: https://goo.gl/e7QxQn ----------- Follow me on Medium: https://medium.com/@eugenesanu About me: https://www.eugenesanu.com/ Podcast website: https://www.laroche.fm/ About Laroche: https://www.laroche.co/

Isn't it strange how sometimes we make decisions within the blink of an eye? Sometimes we simply seem to follow the crowd and sometimes we seem to make decisions without really thinking at all. In fact, recent academic studies in cognitive psychology, social psychology and behavioural economics suggest that over 90% of our decision-making is conducted somewhat unconsciously and automatically on a daily basis. In this episode we are going to discuss how certain things influence our decisions more than we are aware of and how it can be applied when designing a product or service. In case you don’t want to listen to the episode, you can read the full article on Medium. https://goo.gl/gu8Lgw ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Supermarket research: https://goo.gl/bmyshT Google cafeteria: https://goo.gl/4jrcLe Book Nudge: https://goo.gl/rBKBsL --------- Podcast episode: About Eugen: http://eugenesanu.com About Laroche: http://laroche.co Eugen on Medium: http://medium.com/@eugenesanu

Many years ago, when we just started using the buzzword “big data”, a lot of people thought it’s the magic pill for all of their product or comapny failures, problems and future success. Most people still believe that vast amounts of data can provide better solutions than a person who doesn’t have it but knows human behaviour. But somehow we again don’t hit the sweet spot, why’s that? If it were a logical answer, we would already have found the answer — Rory Sutherland Further reading: Stop Asking Users What They Want - https://goo.gl/UT4imc Designing Perceptions Instead of Solutions - https://goo.gl/rGxPev ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- ----------- About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co We are on Spotify too: https://goo.gl/Fc5s6o

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things. In this episode we will discuss why one of the best products always start simple and why sometimes it's better to keep it this way for the rest of product lifecycle ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Articles mentioned: Why Greatest Products Do Only One Thing - https://goo.gl/CMz7Sm Stop Asking Users What They Want - https://goo.gl/q5STV8 Why Small Teams Win and Biggers Ones Fail -https://goo.gl/AiYHzV Jim Collins - Built To Last Book - https://goo.gl/fdkqwG Harvard Business Review Article - https://goo.gl/CeNHrG ------- About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co