WHERE BRAINS MEET BEAUTY

The story of an brilliant business idea first sketched on a napkin is the stuff of legends, but in the case of Artis co-founders Leigh and Jeremy Adelman, it’s the real thing. Designed by co-founder Matthew Waitesmith, Artis has changed the way people apply makeup by completely changing the look and feel of makeup brushes, and in doing so, helping consumers unlearn bad beauty habits, one application at a time. Their process took patience, life savings, and a few tears, but the results have been nothing short of beautiful. Listen to this couple finish each other’s sentences with a blend of humor, passion, and no-nonsense business insights. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Every entrepreneur has a different reason for going into business for him or herself. For Barry Beck, Co-Founder and COO of Bluemercury, it was a desire for personal autonomy, but even deeper than that, an almost instinctive need to disrupt and change industries. And that he has done. From snow shoveling loyalty programs at age 10 to forever changing how consumers shop for beauty, he’s changed every industry he’s worked in. In this episode, he shares key lessons from his many successes, and not just tidy platitudes about working hard. Consider it a key primer in entrepreneurial wisdom. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Are we afraid of failure itself, or are we really just afraid of what other people will think of us if we fail? As a serial entrepreneur, Mariya Nurislamova has had to grapple with that question many times over, and more importantly, not let fear become the boss. In this episode, the CEO of Scentbird and Deck of Scarlet shares a few of her most memorable failures and her techniques for moving past them. She also touches on the pros of being bi-culturally Russian/American and how Scentbird is changing our relationship to fragrance. wherebrainsmeetbeauty.com @wherebrainsmeetbeautypodcast

What can make a beauty brand unique is often the founder’s story. There’s a trust and connection that just happens when you know hey - there’s an actual human behind this product! Often times those products are created to address an issue *said* founder has personal experience with, and for this episode’s guest, Francesco Clark, the origins of Clark’s Botanicals targeted exactly that. Except it wasn’t acne or the realization of a market white space that led him to the helm of his company - it was a near-death experience that left him paralyzed 16 years ago. “For me, when my skin stopped sweating after I had my spinal cord injury,  everything went wrong with my skin. It looked like I was hyper-aging. It was dry but it was oily. It looked like I was developing rosacea.” So he teamed up with his doctor dad to create a solve, and in the process, made not only something tangible that could help others, but a whole new way to emerge from the traumatic aftermath of of his accident. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Kristy Engels doesn’t have a beauty line, and isn’t a retailer, either. As the SVP of Marketing and Brand Strategy at Beauty Strategy Group and Beauty Barrage, she’s the third party you need when you’re the former trying to reach the latter. In other words: A vendor. “A lot of startup brands don’t have big internal teams - everyone they utilize is an outside vendor. I think for them, “vendor” isn’t necessarily a bad word,” says Kristy. “But maybe for those more established, with all of the entrepreneurs and startups nipping at their heels, it is a bit more threatening.” In this episode, Jodi and Kristy explore the interesting dynamic between brands, retailers and their third party partners. Kristy also opens our eyes to the challenges of getting a brand to retail, and costs many don’t expect will crop up once they get there. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Charlotte Cho - Co-Founder Soko Glam

When Daniela Ciocan, Marketing Director at CosmoProf NA, scored her first internship at a huge legacy brand, she was surprised to learn corporate life wasn’t for her. “I’m very much driven by novelty and doing something new and different, and I realized working for such a large company, I wouldn’t have that opportunity,” she observes. That anonymous, cog-in-a-wheel feeling was an important a-ha moment at the start of her career, and it’s one that’s stayed with her since. “Really try and uplift and listen to the young, entry-level individuals. Engage them. Be open. Try things.” In this episode, hear her fascinating backstory, one that starts in communist-era Romania and leads to a dynamic role in America’s top B2B beauty trade show. She also dispenses some key marketing advice for indie and legacy brands alike that you won’t want to miss. @wherebrainsmeetbeautypodcast #wherebrainsmeetbeauty

This week Jodi talks to Nannette de Gaspé Beaubien, founder of skincare line Nannette de Gaspé. She pioneered the dry mask, which, despite its $100+ price tag, became an instant cult favorite. Though she’s brainy, beautiful and brimming with enthusiasm, the last part wasn’t always the case. It’s not like she hated her life, but until her 40s, she was doing what she felt was expected of her. “I lived on the terms of everyone else,” she says. “But what I realized was I wasn’t necessarily doing things in a way that made me happy.” In this episode, hear how a self-described type-A personality learned to let go of expectations and start living life on her terms. Plus, get her predictions on the future of indie beauty and what small brands need to thrive. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Not all networking needs to happen at industry events or LinkedIn. Lauren Katz, Senior Creative Strategist at Moroccanoil, found her first job through her cousin’s wife - Jodi Katz. She promptly became Base Beauty’s first employee, and Base Beauty the first step in her beauty career. If you’re a new grad or about to become one, this is an informative episode on how to score that first job, how to use it to get your next one and why there are things you learn at 20 that will still be relevant to your career at 40. wherebrainsmeetbeauty.com @wherebrainsmeetbeautypodcast

Marcia Kilgore has held many founder titles: Founder, Bliss Beauty; Fitflops; Soap and Glory. And most recently, Founder, Beauty Pie. With this string of hits behind her, you have to wonder - what’s her secret to success? In this episode, she actually lays it all out by telling us what the meaning of life is for her. Don’t worry - this won’t be 30 minutes of new-agey platitudes. These are real-life tactics from the ultimate entrepreneur that’ll turn your mind upside down. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Angie Irish was an esthetician unhappy with the efficacy of natural skin care. So she decided to start her own line. But financing this new biz didn’t involve high-powered VCs or even a loan from her family. Instead, she sold her car, her washer/dryer set and “pretty much anything I owned with a motor” - talk about bootstrapping. Five years later, her line OZ Naturals brings in close to 8 figures in yearly sales. Hear why she took the leap and everything that happened after on this week’s episode.

Erin Williams had her heart set on Broadway, not the beauty industry. But for all her efforts, performing wasn’t panning out, and her day job as a makeup artist was. It eventually lead to the launch of her skincare brand, Erin’s Faces, and the two experiences couldn’t have been more different.  “With theater, it was like I was army rolling through the dirt, let’s get this done. With this [Erin’s Faces], I feel like I haven’t willed it . . . I feel like I’m being led on a path.” A path she shares opened up once she got in touch her “why”, the deeper purpose that motivates her. Find out how she got there on this episode. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

Laura Gerchik, General Manager of Biologique Recherche, explains why the company doesn’t jump on every new marketing trend or churn out an endless parade of new products. Steady in their approach, confident in their product, she thinks “What we need to think about is that consumers are so much more educated today.” The same could be said about her life - she came to the studio with notes on hand. So consider this episode an argument for knowing when you’ve got a good thing going - and when to just stick with it. @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com

An entrepreneur since the age of 10, Stacey Levine has been working with family one way or another for decades. The former retailer and current co-founder of Glo Science smile brightening tools shares how she’s navigated the professional with the familial, from her mother, husband and two adult sons. She also offers candid advice on how to dissolve and gracefully move past business partnerships when they’re just not working anymore - a must listen whether you’re working for Mom or working for The Man. @wherebrainsmeetbeautypodcast basebeauty.com/podcast

Call him a 21st century renaissance man: Laszlo Moharita, Global Director of Beauty Products at Johnson & Johnson, describes himself as a “squared up engineer who also likes to paint.” This yin-yang quality is more likely than not how he’s found himself in charge of creating everyday objects so well designed, we all take them for granted. Lotion pumps, dental floss, perfume bottles - Laszlo is the brain behind the most minute details of these items, from how much lotion comes out of the bottle to which way the box opens. If you’ve ever wondered exactly how the products in your bathroom get made, this episode will reveal the surprising process behind it all. @wherebrainsmeetbeautypodcast basebeauty.com/podcast