Creative Class, a podcast for freelancers

Get the details of Season 3, launching at the end of Oct. https://creativeclass.co/podcast

Kaleigh and Paul tackle questions from Creative Class students in this special “mailbag” edition. Plus: They ask each other one burning question at the end of this episode.

Ah, the never-ending debate around using your name vs. a brand name as a freelancer. Paul and Kaleigh share their experiences trying both approaches and what they learned works best within their businesses.

Kaleigh and Paul explain how you can formulate a value proposition that gets you off the hamster wheel of hourly freelance work, as well as tips for positioning that get you paid for your expertise--not your time.

When you’re a freelancer, money = time. Productivity is essential. Learn some actionable advice around how to make your days more productive so you can earn more AND have more free time.

Inspired by a Twitter thread, this episode takes a deep dive into the realities of freelancing and looks at how both luck and talent impact the freelance journey in a major way.

We don’t all start with the full set of skills needed to be a fantastic freelancer. In this episode, Kaleigh and Paul discuss the skills they had when they started freelancing, and the skills they’ve made sure to pick up and strengthen along the way that have helped them grow profitable, long-term businesses.

If you’re starting a freelance career from scratch...where do you go to find your very first clients? Paul and Kaleigh lay out a strategy for finding and getting hired by ideal clients--all without having to go through a single freelancer-for-hire platform.

Many freelancers struggle to feel confident about their skills and battle recurring Imposter Syndrome--but there is a secret to overcoming those feelings of self-doubt. Kaleigh and Paul discuss how ongoing learning, developing personal taste, and soft skills can all help freelancers become more confident in their daily work.

Freelancers, as teams of one, sometimes need support. But the question is: Do you hire a subcontractor, or an employee? And what are the costs vs. benefits of the two? Paul and Kaleigh share their experiences on the topic and talk about why it’s important to figure out which is best for you now--before you desperately need the help.

If you have specific services you offer on a regular basis (and solid processes in place around that work), you may be on the path to productizing some of your services. Hear some actionable ideas around how you can start re-packaging your services to make more money in less time.

Enterprise clients are the ones with names you can mention to a friend and they’ll say, “Oh, I’ve heard of them!” In this episode, Paul and Kaleigh talk about the pros and cons of working with enterprise-level companies and how doing so has helped boosted authority and ethos within both of their freelance careers.

As a freelancer, the responsibility to save money and invest for retirement falls 100% on you--there’s no one around to remind you to do it. So how do you know how much to set aside for these activities? Kaleigh and Paul share the strategies they use for both investing and saving and explain how the approaches have helped provide a level of financial security.

Season two of the Creative Class podcast with Kaleigh Moore and Paul Jarvis is coming in April.

Kaleigh shares her first-hand insights on being a female freelancer and some of the realities that come along with it. This episode is a conversation about how different industries have room to improve their diversity efforts and what Kaleigh and Paul are doing to help make change happen.