Through the Noise

As we get closer to tax season and people begin fretting about their deductions and refunds, we thought we'd speak to someone in the world of finance who is making a big difference for financial professionals and their clients. James Kaitz is the President and CEO of the Association For Financial Professionals and under his leadership, the organization has pursued a standardization of the profession by creating an offer an exam to measure knowledge and competency. The AFP represents 15,000 individuals globa

Brent Hayhurst and Stephenie Sikorski join us from the DC Chapter of the American Marketing Association where he is the current and outgoing president and she is the incoming president of a very active and all-volunteer board. They engage with professionals around the DC area and provide mentoring, networking, and educational opportunities for members across all levels of the profession. Don't miss this episode to learn how the marketers market to other marketers.

David LaBahn is today's guest on Through the Noise and he is the President and CEO of The Association of Prosecuting Attorneys. Like many of the listeners of the show, his membership is comprised of mission-driven individuals using their talents to create a better world. There are 3,000 prosecuting attorneys around the United States that participate in the vast and varied criminal justice system. Their membership can be appointed or elected and they operate in systems that are based entirely on discretion.

Getting your message to the right people is a concern of all communications staff and we're pleased to welcome Andrew Sousa of Steadfast Communications to Through the Noise to talk about just how to do that. Working in public relationships for nearly 20 years, Andrew Sousa has honed his ability to focus on the details that need to be told to tell the right story. Your organization could be doing incredible, life-changing -- and life-saving -- work but if you don't have a way to convey that to the people who

Ever wonder what happens to your old phone when you upgrade? What happens to all the components? What about your car or refrigerator? In most of the U.S. we have curbside recycling but beyond household waste, there's a tremendous number of products that can and must be recycled to save water, energy, and money and the members of the Institute of Scrap Recycling Industries are making sure that our innovations in recycling keep up with our innovations in products.

The members of the TRSA touch each of our lives each day. TRSA is the association for linen, uniform and facility services and they run the industrial cleaning services that keep our hospitals, firefighters, and other critical workers in clean uniforms. The industry has 30,000 delivery trucks on the road each day, delivering uniforms and linens. They work towards sustainability by creating processes that greatly reduce water and toxic materials. Find out how they're engaging their diverse membership.

Richard Tracy of the Global Cold Chain Alliance returns to the show to talk about his industry's multi-faceted approach to eliminating food waste. The Alliance is deeply invested in supporting functional transportation systems around the world which enable farmers to safely and effectively move their goods to your home. With sustainable transportation and the right equipment, farmers are able to make a better living by getting more goods to the markets before they spoil.

Corey Petree has spent his career helping organizations and businesses amplify their stories and get them heard by the right person. Corey Petree is the Founder of Story Store Media, a video production firm that also produces work for live audiences. What message will connect you to your next high-level donor? What tactic will resonate with your community? Are you wasting time, money, or effort with ineffective planning? Join us for ideas on taking your promotions and communications to the next level.

Jim Kremidas, Executive Director of the Association of Clinical Research Professionals represents 13,000 researchers around the world who perform the clinical trials that keep us healthy and safe. Their members live in more than 70 countries and work in academia, hospitals, for corporations and in other settings. As Jim Kremidas says "Variance is the enemy of quality" and the ACRP is working to make the profession operate more smoothly with predictable and measurable standards.

Regular listeners will know that we are huge advocates of podcasts for nonprofits. So we've invited Dr. Lisa Greenhill to talk about the podcast she got off the ground for the Association of American Veterinary Medical Colleges. Dr. Greenhill, educator, skilled podcaster and Senior Director for Institutional Research and Diversity for AAVMC, brings the issue of diversity to the table on AAVMC's podcast “Diversity and Inclusion on Air.”

Joel Newman and Victoria Broehm of the American Feed Industry Association join us to talk advocacy, membership and communicating with a diverse industry. Our guests ensure that they have messaging that resonates across their broad base and keeps their 670 members engaged in their mission. The feed industry keeps the animals safe that eventually end up on dinner tables across the world. There are over 900 potential ingredients to be found in the feed that sustains the livestock around the United States.

Many individuals use the new year as an opportunity to get fit -- and similarly, it's a great opportunity for your organization to get its advocacy program in shape. We've invited two experts to the show today to help you with that -- David Lusk, Founder of Key Advocacy and Brad Fitch, CEO of the Congressional Management Foundation. David Lusk is a returning guest who Ernesto called an "Advocacy Personal Trainer" and they are both committed to creating better advocates -- whether as individual citizens or a

In order to reach and move potential supporters, nonprofits need to be able to tell their story and describe why their mission matters. We've invited journalist and storyteller Simon Owens back to Through the Noise to chat about the transitions and growth within new media. Do organizations have the capacity to be heard? Is it worth it to pay for advertising on social media? How much does it take to be heard? Simon Owens primarily writes about media, marketing, and tech. Join us for a conversation about tran

Still using an excel spreadsheet to store your organization's donors? On the fence about your AMS? Patrick Dorsey is the Executive Vice President for Marketing at Impexium, an association management software, and he recognizes the challenges of operating a nonprofit in a world when people have become accustomed to the instant gratification of Netflix and Amazon. People aren't just working 9-5 anymore and the AMS community has to step up and address the disparity.

Association Management Software is critical for every nonprofit that intends to grow and be successful, yet there are many organizations that still juggle their information on Excel spreadsheets. If you use an AMS, this episode with Teri Carden, the Founder of ReviewMyAMS, a business which provides real reviews of the software by users, is essential. Teri Carden saw the problems on the ground facing the associations she worked with and decided to do something about it. ReviewMyAMS is the result.