MicroBrewr Podcast interviews in craft beer Ninkasi Brewing, 21st Amendment Brewery, Anchor Brewing, John Lee Dumas
Summary: MicroBrewr is a weekly podcast going deep to get inside the craft beer industry and inside the heads of people who work there. This isn't homebrew or brew talk. This isn't a talk show or a morning show. This is how to start a brewery, entrepreneur, small business startup. Nathan Pierce interviews craft brewers and craft brewery owners, answering all of your questions about starting your own craft brewery. Other guests include experts from other sectors of the industry such as craft beer distributors, local craft beer stores, and marketers. Past guests include Ninkasi Brewing, 21st Amendment Brewery, and Anchor Brewing, John Lee Dumas. We talk with every sector of the industry from nanobreweries, microbreweries and brewpubs, to larger regional craft breweries, learning how to start a brewery. Show notes and more at: http://microbrewr.com
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- Artist: Nathan Pierce: drinks beer, quit his job, planning to start a brewery
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Podcasts:
Measured Methods is a multi-purpose agency focusing on craft breweries and other artisanal crafts. They’re based in Burlington, Vermont, but they can provide a variety of services for breweries anywhere. They focus both on the front end, such as branding and anything a customer would see, and also back end, such as processes and supply […]
Tim Mather was just getting into craft beer when he and a friend created the highly-popular mobile app for beer drinkers, Untappd, based in Los Angles, California. “Neither of us really knew anything about beer,” admits Tim. “I knew that I wasn’t too big into macros. I was just starting to get into larger craft […]
Allan Wolfe is a beer writer who started UnEarthed Creative in Chicago, Illinois. His online marketing firm helps small businesses in the new world of online marketing. They specialize in marketing for small breweries. “If you’ve got the best beer, but nobody knows it exists, what’s the point?” says Allan. “As the craft beer industry […]
Beer festivals are an important part of a startup brewery’s marketing plan. Stephanie Carson and SuperFly Fabulous Events in Asheville, North Carolina put on 11 beer festivals every year. I asked her, how much do beer festivals play a part in a startup brewery’s existing marketing plan? “I think it’s everything,” says Stephanie. “A startup […]
Laura Ulrich is the small batch brewer at Stone Brewing Co. in Escondido, California. She has worked there for 11 years, after working in the bottling line at Odell Brewing Company in Fort Collins, Colorado. “Twelve years ago,” says Laura, “There wasn’t a focus on having the degree in brewing.” She says she would have […]
Jamie Baertsch did an internship with Wisconsin Dells Brewing Co., in Wisconsin Dells, Wisconsin, and she stuck around until they started paying her. Today she’s the brewmaster, winning awards for her beer, and planning the expansion to a production facility. Wisconsin Dells Brewing Co. is the brewing part of Moosejaw Pizza brewpub, which experiences 50% […]
Nadia Vazirzadeh had only a bachelor’s degree in biology, zero knowledge of beer, when she started working on the quality control team at Golden Road Brewing, Los Angeles, California. “I knew I wanted to do something the rest of my life that I loved,” she says. “I still had people trying to convince that, ‘Don’t […]
If you’re like me, you don’t have a million dollars to start the brewery of your dreams. If you have brewing skills and can create recipes, contract brewing could be a way to create a product and establish a customer base with minimal initial investment. That’s how Jayne Lewis and Danielle Allen started Two Birds […]
We all have a dream to start a brewery. Many of us don’t have the money required to start the brewery of our dreams. Lynn Jacobs and her husband, Jeff, started Great Storm Brewing in Colorado Springs, Colorado, with no debt. Best of all: They started making a profit immediately. Great Storm Brewing opened in […]
Teri Fahrendorf had been brewing professionally for 19 years when she went on a road trip. She visited 71 breweries, brewed at 38 of them, and blogged the whole way. Throughout the trip, she did meet a few other women working in craft beer. They always asked whether there were others. So they started the […]
Joe Short started Short’s Brewing Company in Bellaire, Michigan in 2004. Today Short’s Brewing is one of the fastest growing of Michigan breweries. Their young, savvy marketing program includes a podcast. “A large part of making people aware of us,” says Joe, “is the fact that we are always able to just tell our story […]
Podcasting is exploding. Even breweries are using podcasts to share their story or as part of their marketing plan. John Lee Dumas, founder and host of Entrepreneur On Fire, in San Diego, California is the expert on podcasting and starting a podcast. He sheds light on using a podcast for a brewery. Podcasting can be […]
Drew Dillman from Craft Conscious, in Cincinnati, Ohio, interviews all sectors of the craft beer industry. Rather than beer tastings or reviews, he pulls back the curtain on the business of beer. Nearly 100 audio interviews are in iTunes and many more full video interviews are on the website. “It’s something new every single time,” […]
You’ve decided that your brewery is going to be a cooperative. Now you need to find others who will share the burden and resources. You can work together to start your own brewery. That’s what Christian Borglum and others are doing with San Jose Co-op Brewpub in San Jose, California. San Jose Co-op Brewpub is […]
You pinched every penny. You begged, borrowed, and stole to start your brewery. People are enjoying your beer at the taproom, and now you want to expand your reach. You still don’t have capital to buy a dedicated canning or bottling line. Matt Woempner, from Mobile West Canning, in San Diego, California, explains how mobile […]
