This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 151: Audience, not Content, Is the Real Asset
PNR 150: How to Create a Successful Podcast
PNR 149: Digital Advertising Will Survive by Limiting Inventory
PNR 148: The Business Model of More Versus Less Content
PNR 147: 2017 Content Marketing Predictions
PNR 146: Google Lays Down Pop Over Punishment
PNR 145: The Future Owners of Newspapers? Brand Marketers
PNR 144: A Content Marketing Approach Is Strategic, Actually
PNR 143: Instagram Launches the Snapchat for Older People
PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas
PNR 141: How Brands Could Inherit the Web
PNR 140: Compared to Advertising, Content Marketing Still Petite
PNR 139: Most Brands Failing at Customer Experience
PNR 138: Agencies, Brands and Media Starting to Look the Same
PNR 137: Facebook Slowly Eats Media Companies for Lunch
