Making Data Simple

We all need to tell a better story. Meet Vinca LaFleur of West Wing Writers. As a writer, the West Wing is the dream job.  Learn how to embody "The story is the difference". Fascinating and only Part 1.02:28 Meet Vinca LaFleur, the diplomate, wait?!08:25 Politics? Continuous news?10:40 "Hanging" with Bill Clinton18:41 The craft of writing23:53 Not a PowerPoint hater, but...26:53 A writers process (case study) President Clinton at the Mackie Plant: https://www.youtube.com/watch?v=sLCBP3o2kOM LinkedIn: linkedin.com/in/vinca-lafleur-28909315 Website: https://www.westwingwriters.com/

We are recording new episodes for the remainder of the year! This topic seemed very timely with ChatGPT in the news - co-authoring a book with AI.  Part 2 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks about the book he wrote with AI. Yes with a non-human called "What Makes Us Human". Why do we suffer? What is the meaning of life? Oh boy... 00:00 Writing a book with AI02:56 Has AI provided the meaning of life?07:37 Can AI sell too?07:56 Do we lose our humanity with AI?12:40 The concern : bias14:15 Buy the book. Here's why. Linkedin: https://www.linkedin.com/in/iain-s-thomas-7838445/ Website: https://product.soundstrue.com/what-makes-us-human/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

This week on Making Data Simple, Fred Joyal. Perhaps you've seen Fred on 1-800-DENTIST commercials. Now, he's turned marketing genius into the art of being BOLD.   Show Notes  02:20 Brand Fred Joyal  19:20 Monetization Strategy  20:58 Boldness is a Super Power  23:18 Just Show Up  26:15 Step Up with Exercises  27:00 Failure's are Steps Up, Take Another Swing 38:50 5 Steps to Lowering Anxiety  41:50 How to Better Network  Find Fred Joyal @ https://fredjoyal.com/ LinkedIn: linkedin.com/in/fredjoyal  Twitter: fredjoyal  Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Let's talk data transformation and what makes a great seller with Co-founder and CEO of Coalesce,  Armon Petrossian.   As more companies move to the cloud the weakness in data transformation is becoming profound.01:15 Meet Armon Petrossian02:21 The problem in being data driven04:28 Introducing Coalesce07:53 Automation defined09:56 The ETL to ELT shift11:54 Typical customer use case12:55 The Coalesce differentiator16:18 Proof of value24:39 Column metadata25:40 Data transformation inhibitors28:17 The future31:52 What makes a great seller LinkedIn:   https://www.linkedin.com/in/armonpetrossian/ Website: https://coalesce.io/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

How to incubate and start a company. Dwight Harris Jr, CEO of DataScalp, joins us to share the online platform that captures consumer experiences and uses consumer data to rank companies in a performance dashboard.01:31 Dwight Harris Jr, problem solver02:38 DataScalp and airlines10:11 Airlines rebuttal12:41 GTM13:45 Why start this company15:59 Next steps20:14 A day in the life22:25 Leadership advice22:40 "From Good to Great" LinkedIn: linkedin.com/in/dwightharrisjr Website: https://datascalp.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ...while keeping it simple & fun.

Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.28:19 Consumer advice02:40 Companies using scarcity07:07 Black Friday, Cyber Monday08:03 Technology in marketing11:50 AI, ChatGPT in academics17:40 Best marketer of all time LinkedIn: linkedin.com/in/mindydweinstein Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Host, Al Martin Linkedin Producer, Katherine Mayne Linkedin

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.01:41 Meet "Marketer" Mindy Weinstein04:42 Technology in Marketing07:50 One of the top women in digital marketing09:12 The power of scarcity19:16 Four types of scarcity20:41 Bourbon scarcity21:47 Businesses leveraging scarcity LinkedIn: linkedin.com/in/mindydweinstein Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

ChatGPT and great businesses leveraging the capability...  Meet Sam Tucker the CEO of VegCatalyst. Vegan businesses and animal rights, Sam is living his values.03:12 Meet Sam Tucker08:35 Investor Pitch11:33 GTM & Use Case14:21 The Technology16:11 Secret Sauce 16:48 ChatGPT24:30 Competitors?25:36 VegCatalyst Current Status 27:05 Is ChatGPT all that? LinkedIn: linkedin.com/in/sam-tucker-vegan Website: vegancreativecompass.com/, https://vegcatalyst.com/ Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Earnings are next week - so I thought I'd bring forward the IBM strategy again for a refresher. Let's talk tech strategy: IBM strategy with Roger Premo, General Manager, Strategy and Corporate Development at IBM. The state of the industry, hybrid cloud, containers, competition. We hit it all. Show Notes02:00 Roger Premo's path to strategy08:37 First impressions of IBM10:42 Hybrid cloud15:33 Facts to support hybrid18:57 Cloud's future21:40 Why containers, Why Redhat?25:55 Addressing lock-in30:08 The IBM bar pitch34:04 Start with outcomes36:10 The most exciting technology38:50 Continuous learning43:09 The chips act Linkedin: https://www.linkedin.com/in/ropremo/ Website: https://www.ibm.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to go deep into Intelligent Systems, meet Peter Voss, Founder and CEO of Aigo.ai.  Peter coined the term ‘Artificial General Intelligence’ and is perfecting the hyper-personalized Chatbot, WITH a brain. 01:56 Meet Peter Voss08:23 Passion for Intelligent Systems12:54 Why only Aigo16:31 ChatGPT? A Different View22:03 A Use Case by Example30:53 What is Included, What is Not34:08 Who are your Clients36:10 The Engagement38:57 The Business Case41:59 AI that Reasons44:26 The Definition of AGI46:51 For Fun LinkedIn: linkedin.com/in/vosspeter Twitter: @peterevoss Website: aigo.ai/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Lynne Snead. Lynne is the founder and owner of Talent Evolution Systems, a behavioral analyst, consultant, training specialist, speaker, coach. Lynne has a back ground in Educational Psychology, and has specialized in organizational performance for over 20 years. Lynne is one of the original Franklin Covey co-authors, has a best seller, she created Franklin Covey’s signature Project Development process and programs, worked directly with Stephen R Covey Senior and Stephen MR Covey Junior. Lynne started her own company in 2003. Show Notes1:42 – Lynne talks about her career 4:44 – What is your definition of Coach?7:38 – Beginning of the year intentions16:24 – Line of sight36:40 – How do you prioritize in business?44:40 – Style is important50:54 – What is the “cheat” to align different styles?    Speed of Trust Atomic Habits Vern Harnish  Lynne Snead Connect with the Team Producer Kate Brown - LinkedIn. Host Al Martin - LinkedIn and Twitter.   

Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.01:42 Meet Nadia05:15 Marketing Today15:41 The Founding of Scibids16:32 Cookies. What's changed?17:44 Consumer Targeting Era Over?20:07 Marketing Tomorrow26:06 First Party Data & Contextual Signals29:25 Beware of the Walled Garden31:56 Scibids Differentiation35:52 Scibids. What's in a Name?38:56 Machiavelli for Women LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3 Twitter: @nadia_gonzalezz Website: https://scibids.com/ White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Tired of ad-based searches? Meet Eric Olsen, Co-Founder & CEO at Consensus. His new startup leverages Natural Language Processing to serve as the new Google for expert opinions. 01:23 Meet Eric Olson02:27 In inception of Concensus04:15 Sorry, sports break06:25 Starting in sports betting9:51 Back to evidence-based search12:17 Monetizing Consensus16:40 The corpus of data17:22 The wisdom of experts19:15 It's free! At least today20:09 Finally, the technology, NLP28:47 The business bet(s)34:14 Predictions39:40 Startup leadership LinkedIn: linkedin.com/in/eric-olson-1822a7a6 Twitter: @consensusNLP Website: https://consensus.app/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

I'm posting a repeat this week to refresh myself on the art (or is it science) on sales, specifically listening, as we look to close out the year.  Part 1 : Two Sales experts walking into a bar... and divulge all the secrets. Art or science? Frank Attaie, GM Technology IBM Canada, Matt Kosinski, VP Data and AI and Automation Sales Americas. Show Notes06:42 Sales advice for a new leader09:43 Client research in a pinch14:57 Sales philosophy17:51 Defining "listening"22:57 Cringeworthy questions25:37 The right style for sellers29:53 Is Sales really coin operated? Find Matt : linkedin.com/in/matt-kosinski-71929627 Find Frank : linkedin.com/in/frank-attaie-1356466 Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Let's get more technical on the data center revolution. The CPU cannot keep up with data growth! APUs and dedicated processors for Analytics workloads. Jonathan Friedmann, CEO & Co-Founder of Speedata, joins the podcast. 01:55 Introducing Jonathan Friedmann10:20 What makes SpeedData 20x faster?13:29 HW acceleration is better16:21 Target client profile17:57 How to accelerate via HW22:02 APUs are the answer23;42 The evil CPU25:57 Supply chain, no problem27:33 Chips and Science Act28:50 Predicting the Future32:48 For fun? LinkedIn: linkedin.com/in/jonathan-friedmann-8b5b99/ https://www.linkedin.com/company/speedataio/ Website: https://www.speedata.io/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.