For Immediate Release

Jane Rowe raised the issue in the FIR FriendFeed Room: "At what stage do marketers and communicators really need to get to grips with new communication tools?"

This is the show rescheduled from our May episode that was canceled due to technical difficulties. On his blog, ?John Cass asked five questions? about the impact of "The Cluetrain Manifesto" as the oft-cited book's 10-year anniversary approaches. We'll cover some of the answers from bloggers John queried -- and others -- share our own thoughts, and hear what you have to say.

Public relations professionals are learning the ins and outs of new media, but not fast enough. First Chris Anderson of Wired magazine outed over 300 email addresses as spammers. Now Lifehacker.com’s Gina Trapani has started a PR Spammers wiki. Professional communicators need to catch up to the tech-savvy blogosphere and fast, but how? Media databse companies, PR pros and bloggers themselves all come to the table to discuss and debate what PR must do, if bloggers are being fair and if the databa

Based on Eric Schwartzman's question in FIR #333, how can companies get their messages out through social media communities when the members of those communities are engaged in conversation and resist the broadcast of messages?

FIR Live Call-In Show #2. We'll talk about the role of public relations. One-way or two-way? Is it mostly media relations? What are the other dimensions of public relations?

Neville Hobson and Shel Holtz will join with listeners in a live, interactive discussion of the blurring line between internal and external communications and what it means to people working on either side of the fence in the organizational communications business.