The Multimedia Marketing Show with Jake Hower

In this episode we speak with Lewis Howes, of  Lewis Howes.com. Lewis is an expert in webinars, an author, entrepreneur and former professional athlete. In this interview, Lewis reveals the steps involved to holding a successful webinar. Go grab a coffee, sit back, relax, plug in the earphones and enjoy this weeks episode. Lewis Howes, is a successful online entrepreneur, his transition from sports to becoming a LinkedIn and Webinar Guru is a testament itself that the online marketing business is an even playing field. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: From Athlete to online guru - A brief look at Lewis' past through to present. Social Media and LinkedIn - Finding your niche and building your network. Webinars 101 - Tips and Secrets in staging your own successful webinars.. MENTIONS: Dan Norris Dan Andrews James Schramko Chris Brogan Brian Tracy Greg Rollet FURTHER RESOURCES: LewisHowes.com Lewis on LinkedIn The Ultimate Webinar Marketing Guide Content Marathon Week GoToWebinar.com EPISODE AUDIO QUOTE: Al Pacino, "Inches" speech, Any Given Sunday

In this episode we speak with Matt Pearce, of YouTube channel Matt'sMacintosh fame. In the interview, we chat a little about how to shoot better quality videos and speak about income generating ideas for YouTube. So sit back, relax, turn the volume on and enjoy this weeks episode. Matt Pearce, is a director, cinematographer and new media creator. His web based videos have garnered tens of millions views and numerous awards and recognitions and have been featured in major traditional media outlets, web publications and blogs. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Matt'sMacintosh - A brief look at Matthew's history. Why Choose Macintosh as a niche? - Plus tips on choosing your niche. Video Quality - Tips on how to shoot better video quality. YouTube Tips - Increase views of your videos on YouTube Income Generation - Monetizing your content. MENTIONS: Dan Norris Lewis Howes FURTHER RESOURCES: Matt on Twitter Matt's Webiste Matt'sMacintosh YouTube Channel Inform.ly Newsle.com Trello EPISODE AUDIO QUOTE: Modern Family Mashup - The Best Of Phil Dunphy

In this episode we speak with Tim Reid, host of  Australia's No. 1 marketing podcast: Small Business Big Marketing. We discuss how to start up your own podcast, strategies on marketing it, getting sponsorships and a lot more. So go grab a coffee, sit back, relax, plug in the headphones and enjoy this weeks episode. Tim Reid, has been a marketing guy for both small and corporate businesses. He shows business owners how to get serious results through the use of leading edge marketing communication concepts and techniques. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Background -  A brief look Tim's history. Podcasting Strategy - Marketing your content. Numbers Game? - Investing in and building an audience. Creating Killer Content - Research your guests and invite on interesting people. Advertising and Sponsorship - Is it relevant to your audience and you? Podcasting - Tips to help you get started. MENTIONS: David Siteman Garland Seth Godin Mia Freedman FURTHER RESOURCES: Small Business Big Marketing Deep Dive Mastermind Rise to the Top Will it Blend Mama Mia Streak.com EPISODE AUDIO QUOTE: A classic from the movie Rocky Balboa - YouTube

In this episode of The Multimedia Marketing Show, we speak with Chris Brogan from ChrisBrogan.com. We discuss how to go about building a highly engaged audience for your business. So go grab a coffee, sit back, relax and enjoy the episode. Chris Brogan, has 12 years of experience in online networks, social communities and the digital business and has built a massive audience. He is a New York Times bestselling author, sought after professional keynote speaker and President and CEO of Human Business Works. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Chris Brogan - Then and now. Laying the Foundation - How to build your community Personal Brand - Why is it essential? Tips you can implement today to held build yours. Engagement - Humankind’s greatest need is the need to feel wanted. Audience Building - The top five tips to help engage your audience. MENTIONS: Chris Ducker Lewis Howes Tim Reid Christopher S. Penn Jeff Pulver Kevin Kelly Ellen Gerstein Julien Smith FURTHER RESOURCES: ChrisBrogan.com Human Business Works Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust PodCamp Ultimate Webinar Marketing Guide EPISODE AUDIO QUOTE: Steve Jobs 2005 Stanford Commencement Address - YouTube

In this episode of The Multimedia Marketing Show, we speak with Dan Andrews from The Lifestyle Business Podcast about a topic he's incredibly passionate about, Podcasting. In the interview we discuss how to get started building an audience and authority through podcasting. We also discuss why you should create your own show. So, sit back, relax and listen to the full episode. Over the past 5 years, Dan has built a 7-figure e-commerce business while living in many exciting places. Now his job is to help others to do the same. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Dan's background - A quick overview of what he's done. Podcasting - Why start your own podcast channel. Become an authority- developing and building an audience. Spotlight Marketing - Find out what this is. Why should you Podcast? - The top reasons to start your own podcast. MENTIONS: Kate Benjamin James Schramko Simon Black Adam Carolla Terry Lin Chris Brogan FURTHER RESOURCES: The Lifestyle Business Podcast TropicalMBA ModernCat Dynamite Circle SovereignMan Build My Online Store Internet Marketing Speed Human Business Works ChrisBrogan.com

In the fifth episode of The Multimedia Marketing Show, we speak with Gideon Shalwick, an expert in YouTube video marketing. In the interview we discuss how he's been able to duplicate numerous times his success on YouTube, the system and processes he uses and the strategies that have helped engage his massive audience. So, sit back, relax and listen to the full episode. Gideon Shalwick is an online video marketing guru who teaches people how to build a ton of leads using simple tools like YouTube, blogs and clever marketing strategies. LISTEN TO THE FULL INTERVIEW Subscribe on iTunes | Stitcher EPISODE SUMMARY: Gideon's Background - A look back at Gideon's career. Experimentation - Taking action plus trial and error. Getting it done - How to quickly, easily and affordably dominate. Bottlenecks - Figure out your processes, identify your hurdles and purge them. YouTube and Driving Traffic - It all starts with your content strategy. Owning your own assets - Turn those views into traffic to your own online assets.. 1, 2, 3, 4, 5 - Content ,Views, Traffic, Leads to Sales. Video Types -Traffic and relationship building videos versus promotional videos MENTIONS: Yaro Starak James Schramko Chris Ducker Jules Watkins FURTHER RESOURCES: Gideon Shalwick's YouTube Channel Rapid Video Blogging TrafficSure Splashseo

In this special episode of The Multimedia Marketing Show, we bring in three top content producers James Schramko of SuperFastBusiness, Dan Norris of Inform.ly and Dan Andrews of The Lifestyle Business Podcast. They're here to help promote Dan Norris' content marathon week. We debate which form of multimedia content is king. The 3-Way Debate between these awesome marketers delves into four important aspects of content marketing, with the aim to uncover which form of media reigns supreme. LISTEN TO THE FULL INTERVIEW EPISODE SUMMARY: Our debaters are James Schramko (Representing Video), Dan Andrews (Representing Podcasting/Audio) & Dan Norris (Representing Blogging/Written Content) Round 1 - The best way to engage with your audience. Round 2 - The best way that positions you as an authority in your niche. Round 3 - The easiest way to produce high quality content. Round 4 - The best way to bring in high value customers. Round 5 - Closing arguments and Conclusion. Rules: No swearing. Don't be boring. You can't talk about how your format provides the best leverage because it also allows creation of the other two. FURTHER RESOURCES: Episode #4 with Dan Norris Recent interview between James & Dan Andrews SuperFastBusiness Inform.ly The Lifestyle Business Podcast LEAVE YOUR VOTE BY COMMENTING BELOW

In the fourth episode of The Multimedia Marketing Show, we speak with Dan Norris from Inform.ly. We talk about how he's dominating the web through content creation, podcasting, guest posting and much more. So, sit back, relax and listen to this episode of The Multimedia Marketing Show right now. Dan Norris is the founder of Informly. He's passionate about the web, startups and business in general. You can find out more about Dan on Twitter at @thedannorris, on Google+ & also on Facebook.  LISTEN TO THE FULL INTERVIEW EPISODE SUMMARY: Dan's Background - A look back at Dan's career and how inform.ly came to be. Inform.ly App - What it is and how it helps people. Keywords and Page Ranking - Quality content is King. Content and Networking - Promote them and they will promote you. Finding Your Niche - Find and produce content for a niche that you know has a potential audience. Guest Posting - Find out how Dan has appeared on some of the biggest blogs in his niche. Content Creation - An inside look on how Dan creates and writes web content that dominates. MENTIONS: James Schramko Rob Walling Dan Andrews Tim Conley Tim Ferris Darren Rowse Pat Flynn FURTHER RESOURCES: Dan's App Inform.ly Effective Video Editing & Syndication VideoEditz Firepole Marketing - 5 Powerful Ways to Track your Marketing ProBlogger - Are You Wasting Time Guest Posting? Software by Rob - Case Study: Pre-Launch Traffic Strategies for Startups ( Part 1 | Part 2 | Part 3 ) ThinkTraffic - Case Study: Which Source of Web Traffic Converts the Best?  

In the third episode of The Multimedia Marketing Show, we speak with Dave Dugdale, the creator of learningDSLRvideo.com, an extensive online resource about DSLR video. We discuss Dave's background, how he went about building such a large audience and some of the things working for him right now, plus much more. Dave Dugdale  is an amatuer DSLR Shooter who has built an incredibly large following by producing awesome video content. Take a look at LearningDSLRVideo.com to see for yourself.   LISTEN TO THE FULL INTERVIEW EPISODE SUMMARY: Dave's Background - A look back at how Dave started learningDSLRvideo. Advertisement and Monetization - The difference between pushing and encouraging your audience. Creating great content needs planning - Spending some time before shooting will improve the end result. Take note of  comments and stats - It'll help you improve your future videos and provide you with extra content ideas. Shooting Techniques - Best way to go about introducing B-roll. DSLR Kit  for Beginners - Best buys for under $1500. MENTIONS: Ryan Spanger Interview Jules Watkins Interview Wistia Shane Hurlbut Scott Kelby Joel Grimes Ken Burns FURTHER RESOURCES: Learning DSLR Video site Dave's YouTube Channel Wistia Video Hosting Digital Juice PremiumBeat VideoEditz

In the second episode of The Multimedia Marketing Show we chat with Jules Watkins from iPhone Video Hero about how to shoot high quality web video with the iPhone. We cover equipment and budget required, types of video that works well for the iPhone plus it's limitations and much more. Jules Watkins is the creator of iPhone Video Hero,  A former photographer, journalist, and a well known TV producer/director, Jules has produced two online video courses to date. LISTEN TO THE FULL INTERVIEW EPISODE SUMMARY: iPhone Video Hero and Jules Watkins - A brief overview of Jules' career. Equipment Required - Think about the whole kit - not just the camera. iPhone Video Hero - Why the iPhone? What's in the course. Video Types - What to shoot and what-not-to-shoot types of videos. iPhone as your camera limitations - Unsuitable uses of iPhone for video productions. Video Shooting Skills - Learn how you can enhance your video and shoot them like a pro. FURTHER RESOURCES: VideoHero Blog iPhone Video Hero Free iPhone Video Marketing - The Missing Manual SPECIAL OFFER: If you purchase iPhone Video Hero via the links on this page, you are entitled to receive a 20% discount off a package you order on videoeditz.com, simply email your receipt of purchase to support@multimediamarketingshow.com & we'll send you a discount code to use.

In this episode we chat with Ryan Spanger about techniques to improve your web video production. We chat about branding, lighting, framing & storytelling, plus much more. Take a listen and start implementing these tips in your own videos today. Ryan Spanger is the Managing Director of  Dream Engine with more than 10 years of professional experience in the video production industry and a director of documentary projects and producer of innovative communication solutions. LISTEN TO THE FULL INTERVIEW  EPISODE SUMMARY: Dream Engine & Ryan's background - A brief outline of Ryan's career. Choosing the style and production type - Being consistent leads to better engagement with your customers & increases retention. Branding - Get higher engagement when you spend the time to make your content high quality Effective Lighting strategies - Working with your environment to get the best results Highest Quality Sound - Focus on this or risk your listeners turning off Video Composition - Compel your audience with well thought out storytelling and framing of your shoots. FURTHER RESOURCES: Dream Engine website Web Video Marketing Show on iTunes