Love Digital Out Loud
Summary: The leading resource helping marketers, agencies, business owners and managers, make better decisions about how they utilise digital marketing.
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Digital life in Asia
A few years ago if somebody dropped the word 'widget' into a conversation, you would probably think they were talking about a mechanical device they didn't have a name for. But how are widgets changing the face of the internet?
Is Twitter reaching a tipping point?
Of all the technologies that have emerged on the Internet over the last 5 or so years, one that has had a lot of impact are wikis.
It was about this time last year that Australia hit this incredible tipping point - that there are now more mobile phones in this country than people. So is this the great unused screen for marketing? That's this week's edition of Love Digital.
It may be considered one of the least sexy forms of internet marketing, but with an estimated $10 billion a year spent on affiliate marketing worldwide, why do we rarely hear about it?
As the influence of the blogosphere continues his steady incline, PR experts are grappling with the question of just how to deal with this new breed of journalist. So is it time to throw out the PR rule book? That's this week's edition of Love Digital.
After a decade of brand heavy advertising are we seeing a return to direct marketing? Today we look at one service that has changed the way we think about direct marketing.
Two Australian brands have been on a roller coaster ride this week with a couple of viral executions being exposed as hoaxes. But is there anything wrong with a bit of mis-truth in advertising?
A study out of the United States has told us that now the Internet has overtaken newspapers as the preferred source of news. So is the beginning of the end for newspaper publishers? We ask Tim Burrowes, former B&T and now founder of mUmBRELLA.
Well, 25 episodes later and we've reached the end of 2008. This week we have a look at 25 episodes in 25 minutes. We talk to thought leaders Seth Godin, Mat Baxter, Joseph Jaffe, Joerg Elhoff, Steve Rubel and many more...
It was a hotly discussed show a couple of weeks ago when we spoke to Stephen Byrne about the impending death of the telephone book. Well, there's one company that hope's it's not true. Today we talk to Sensis on this weeks edition of Love Digital.
The Internet has long been touted as the ultimate direct response medium. But can it build brands as well?
Much has been made of the demise of traditional media at the hands of the Internet. But what about the most traditional media of
Mat Baxter declares advertising agencies will be dead in 5 years.