Inbound Pro Podcast: Blog Tips | Blogging | Online Business

Marketing your online business and growing your audience takes a lot of work. There are a ton of moving parts and today I wanted to talk about 8 things you can do this weekend to add to (or improve) your marketing mix. Hope you enjoy it and put them to work for you. [smart_track_player url="http://inboundpro.podbean.com/mf/web/26t3dr/73-marketing-fixes.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

We all get creative blocks. Some are mental while others are physical. Today's episode of the Inbound Pro podcast will talk about the top 4 creative blocks we experience and how to tackle them when they arise. [smart_track_player url="http://inboundpro.podbean.com/mf/web/u72dng/72-creative-blocks.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Don't get me wrong. I don't think there's a perfect formula for writing blog posts, but I do think doing what works for others is the perfect place to start as you find your voice and your own unique writing style. This episode will break down some of my most popular articles so you can do the same for yours. [smart_track_player url="http://inboundpro.podbean.com/mf/web/y7rjnx/71-craft-blog-post.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Improving blog conversions is something we all want to do. Imagine getting the same number of visitors but getting more email sign ups because you made a few simple changes to your website. This is what I talk about in this episode - specifically about your lead magnet. It's a good one - don't skip it. [smart_track_player url="http://inboundpro.podbean.com/mf/web/xb3iz9/70-lead-magnet-increase-signups.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Fear of success? Is this real? Yes and just like the fear of failure, it manifests itself in mysterious ways. In today's episode we talk about how this fear of success creeps up on us and how to overcome it when you see it happen to you. It doesn't happen to all of us, but if this does, you'll find this useful. [smart_track_player url="http://inboundpro.podbean.com/mf/web/cjz4nt/69-fear-success.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Automating your business and marketing is a sexy topic. Imagine not being at your computer all day long and still getting traffic, leads, and sales, all while you do other stuff (things you like to do) - Well, this is possible and in today's episode I talk about the parts of your business you should automate and what parts you shouldn't. [smart_track_player url="http://inboundpro.podbean.com/mf/web/f6wn4c/68-automate-marketing.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

This is a follow up episode from yesterday - let's call it part 2. In this one you'll get even more product launch triggers that you can use to excite people about your brand new course, ebook, membership site or service. [smart_track_player url="http://inboundpro.podbean.com/mf/web/3izut4/43-psycho-triggers-part2.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Product launches are powerful. They can lead to an influx of customers, clients and cash for your business - but only when they're done right. Today's episode will look into some of the psychological triggers that can get people excited about your product. [smart_track_player url="http://inboundpro.podbean.com/mf/web/fqb3yg/42-psycho-triggers-part1.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Selling courses, ebooks and information products online isn't easy. There's a lot that goes into it. Creating your offer, pricing the thing, setting up payment processors, follow up sequences, launch strategies and so much more. [smart_track_player url="http://inboundpro.podbean.com/mf/web/cn8aut/41-psychology-selling.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Failure is real. I've failed a bunch of times. I've tried plenty of things that went absolutely no where and in the process I've learned a few things that I can now share with you. These 6 bad habits will lead to failure in most cases. [smart_track_player url="http://inboundpro.podbean.com/mf/web/b85mwz/40-habits-lead-failure.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

If you're anything like me, you have a ton of great ideas in your head, you just haven't seen them become real. Today's episode follows up on a previous one about why our great ideas don't happen. We're going to be diving deep into HOW to make them happen. [smart_track_player url="http://inboundpro.podbean.com/mf/web/fs76mq/39-make-ideas-happen.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

What are blog post archetypes? Well in today's episode of the Inbound Pro podcast I go into 12 different types of posts you can write on your blog to attract the audience you want. These post types are responsible for the thousands of visitors I get everyday to my website and I want to tell you what they are. [smart_track_player url="http://inboundpro.podbean.com/mf/web/79us5n/38-blog-post-types.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

How do you price an ebook? Do you price on value or page count? What if you want to make money than just $10 from your book, what then? This episode will answer all of those questions and more. I talk about perceived value and how to price an ebook the smart way. [smart_track_player url="http://inboundpro.podbean.com/mf/web/u4hgkc/37-ebook-blueprint-sample.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Building an audience online is much easier to do when people see you as an expert in your field. People want to learn from experts because they know best and have experienced enough to be able to teach. At least that what we tell ourselves. [smart_track_player url="http://inboundpro.podbean.com/mf/web/aqzs5t/36-authority-actionsteps.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]

Listen to your audience. They will tell you what you need to write about, record episodes about and post videos about. This episode is about a few things your readers wish you knew about them. It will help you understand blogging through your readers mind. [smart_track_player url="http://inboundpro.podbean.com/mf/web/52ahei/35-psycho-blogging-readers.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ]