Small Business Big Marketing

A $60M business in two-years thanks to a one word domain name.

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market. Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!

Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media

Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business. Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up ...

Listen in on a private marketing consultation I had with a listener recently.

Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients. Plus find out how you can keep tabs on Skye's progress in the future, and hear about my big goal for 2014.

How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin.

Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...). PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now ...

This guy built a retail empire, got incredibly sick then chased down his passion.

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up!

A video marketing strategy with massive SEO implications.

Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it!

Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.

168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline!

Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road.