Small Business Big Marketing

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I answer a question from a listener who's keen to know how to beef up his resume. Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go!

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview. Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this!

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy

This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success. Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut! Let's do this!

221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go!

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go!

219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business

Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!! Let's do this!

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;)

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this!

217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association. Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in. Let's go!