TED Business

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

Got an idea to make your workplace better? Labor organizer and TED Fellow Jess Kutch can show you how to put it into action. In this quick talk, she explains how "productive conflict" -- when people organize to challenge and change their work lives for the better -- can be beneficial for employees and employers alike.

Resource inequality is one of our greatest challenges, but it's not unique to humans. Like us, mycorrhizal fungi that live in plant and tree roots strategically trade, steal and withhold resources, displaying remarkable parallels to humans in their capacity to be opportunistic (and sometimes ruthless) -- all in the absence of cognition. In a mind-blowing talk, evolutionary biologist Toby Kiers shares what fungi networks and relationships reveal about human economies, and what they can tell us about inequality.

Traditional thinking on corruption goes like this: if you put good laws in place and enforce them well, then economic development increases and corruption falls. In reality, we have the equation backwards, says innovation researcher Efosa Ojomo. In this compelling talk, he offers new thinking on how we could potentially eliminate corruption worldwide by focusing on one thing: scarcity. "Societies don't develop because they've reduced corruption," he says. "They're able to reduce corruption because they've developed."

Rising inequality and growing political instability are the direct result of decades of bad economic theory, says entrepreneur Nick Hanauer. In a visionary talk, he dismantles the mantra that "greed is good" -- an idea he describes as not only morally corrosive, but also scientifically wrong -- and lays out a new theory of economics powered by reciprocity and cooperation.

The more we rely on technology to make us efficient, the fewer skills we have to confront the unexpected, says writer and entrepreneur Margaret Heffernan. She shares why we need less tech and more messy human skills -- imagination, humility, bravery -- to solve problems in business, government and life in an unpredictable age. "We are brave enough to invent things we've never seen before," she says. "We can make any future we choose."

Backed by mathematical analysis, network theorist Albert-László Barabási explores the hidden mechanisms that drive success -- no matter your field -- and uncovers an intriguing connection between your age and your chance of making it big.

When venture investor Natalie Fratto is determining which start-up founder to support, she doesn't just look for intelligence or charisma; she looks for adaptability. In this insightful talk, Fratto shares three ways to measure your "adaptability quotient" -- and shows why your ability to respond to change really matters.

Asking for help is tough. But to get through life, you have to do it all the time. So how do you get comfortable asking? In this actionable talk, social psychologist Heidi Grant shares four simple rules for asking for help and getting it -- while making the process more rewarding for your helper, too.

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

Conventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.

"Confidence is the necessary spark before everything that follows," says educator and activist Brittany Packnett. In an inspiring talk, she shares three ways to crack the code of confidence -- and her dream for a world where revolutionary confidence helps turn our most ambitious dreams into reality.

What should modern leadership look like? Entrepreneur and former Icelandic presidential candidate Halla Tómasdóttir thinks global leaders need to change their ways -- or risk becoming irrelevant. In a conversation with curator Bryn Freedman, she shows how anybody can step up and make a difference, even if you don't yet have power. "There's a leader inside every single one of us," she says, "and our most important work in life is to release that leader."

The Silent Generation, baby boomers, Generation X, millennials, Gen Z -- we're all in the workforce together. How are our assumptions about each other holding us back from working and communicating better? Social psychologist Leah Georges shows how we're more similar than different and offers helpful tactics for navigating the multigenerational workplace.