![PopTech Audio: PopCasts show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/053/095/small/poptech-audio-popcasts.jpg)
Summary: <p><a href="http://poptech.org/people/eirikur_hrafnsson">Eiríkur Hrafnsson</a> calls his new company, Green Qloud, the world’s first green cloud computing company, bucking a frightening trend. “ It is not far-fetched to imagine that in 30 or 40 years, 50 percent of our energy will be spent on IT.”</p>