Summary: A pleasure to welcome Jason Falls back to Intrepid Radio! Jason is an author, speaker, and CEO of Social Media Explorer. His last appearance on the show was to discuss his first book, No Bullshit Social Media. But today, he joined me to discuss his next book, The Rebel's Guide To Email Marketing, co-authored with DJ Waldow. SHOW NOTES: 1. Why the hell did we need another book on email marketing? 2. Does humor play a role in email marketing? 3. Does mobile impact your email strategy? 4. Is email dead? 5. Why you need to break email marketing rules... 6. Does social compliment email marketing? 7. OK, I am not some well known author with a large platform. How does everyman build a meaningful mailing list? 8. How large does my list have to be? Or, is list-size envy a real problem? And...the Jason Falls Email Tactics Lightning Round! 9. HTML? Or plain-text? 10. Autoresponders. Good? Or bad? 11. How often should you send email? 12. Content. Repurposed blog content? Or unique material? You can purchase Jason's books here (affiliate links): ### Join my list, and get some of the hard lessons (good and bad) I've learned running my own business... Photo from Social Media Explorer.
