Summary: An honor to welcome John Jantsch back to the show! John is a marketing consultant, speaker, best-selling author, and the engine behind Duct Tape Marketing. John joined me to discuss his latest book, The Commitment Engine. On the show, we discuss the systematic path to discovering and generating genuine commitment, the three planks to build on (clarity path, culture patron, customer promise), "effortless" business, the risk in writing this book, using words like love and grace in a business context, and the central theme of purpose (and why too many businesses still don't do this). You can purchase John's book here (affiliate link): Learn more about the book here. To hear from other cool and hip folks like John Jantsch, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well!
