How to Become Your Industry's Obvious Expert




Marketing Minds Podcast show

Summary: As the owner of Stuart Selbst Consulting, Stuart Selbst offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have seen a $3 million average increase in new recurring revenue. In addition to frequently presenting at his industry's top events, Stuart is a member of the the MSP Mentor 250 and has been named an MSP Alliance Business Advisor and Autotask Rockstar. During this 47-minute interview, you'll discover how to become your industry's obvious expert, as well as ... The key question you must ask to ensure you're viewed by clients as the go-to authority who can solve their most pressing problems. How to use marketing's "politicking" approach to put yourself in front of leaders who can help boost your industry standing. A surprisingly simple strategy for stimulating creative juices so you can come up with fresh ideas for writing, speaking and discussion opportunities (as well as a quick way to ensure you never forget those thoughts). The most overlooked -- and often avoided -- way to better understand and build enthusiasm for your product or service. A simple trick for securing more speaking opportunities at conferences, trainings and workshops How to strengthen your presence on social media, including the critical piece to your website that proves your position as an industry expert. And much more.