5 Skills You Need Online!

Summary: In today's session, we're gonna be talking about 5 technical skills that you absolutely need to make money online and for today's power tip, I'm gonna be revealing a free tool for setting up systems from anywhere. Alright, welcome to the Internet Marketing podcast, this is your host Mike Cowles. For the first technical skill of five that you really need in order to make money online, the first one is Blogging. What we're talking about with blogging is not actually setting up a blog, you can hire somebody to do that for $5 bucks on Fiverr and because its something that you really only need to do once. There's no reason to go ahead and acquire a new skill to be able to do that. What I'm talking about is the actual active blogging – writing posts, creating pages, adding videos and audios and reports, etc. The reason why this is so important, is first of all, is you own it. Just like my buddy James Schramko talks about owning a race course, you own your own blog. There's a lot of different great opportunity out there right now whether its Facebook or YouTube or whatever and all those things have their place but each one of those things are own by somebody else and the rules tend to change overtime. Sometimes its a matter of a trend, some things no longer popular. Can you say my space, other times a company may decide to change the rules and you may be kicked out for whatever reason. So when it comes to a blog, you own it on your own domain. We're not talking about having it on Wordpress .org or .com. We're talking about you spend the $9 on GoDaddy to get a domain name, you get your hosting most likely from Hostgator for $3 - $4 bucks a month and now you own a blog. You can constantly point people back to your site. The reason why this is so critical is you can bring people to your blog in order to put them on your list, you can get them in front of your offers, you can reveal affiliate offers, special offers, you can bring bring them back to your own products, etc. A huge thing is Google rewards you for having a good quality blog with more traffic. Every time you create a new page or a new post if you do it the right way, the way that I teach in the academy, then you'll actually rank for that and you'll get more traffic every single time you do it because you're doing it in long-tail keywords. Now, what I mean by that is if you're in the dog training niche, a long tail keyword might be “how to teach your German shepherd to sit” versus a short tail keyword will be something like “dog training”. If you do it the right way and you get some keywords research done which is not a skill that you need to learn then you have a nice long list of keyword phrases that you can be blogging about on a regular basis and just one good batch of keyword research should last you for several months as far as topics to blog about. So skill number #2 is Research. This is something that's definitely teachable and learnable but its something that's extremely valuable. What I'm talking about as far as research is not going to the library, not hiring a detective. I'm talking about researching your market, researching what your audience is looking for. The way to do this most of the time is by going to sites like Google or YouTube and putting up simple questions. If the number #1 concern that you seen in blog and in podcasts and in forums is, for instance, if you're in the dog training niche or let's use it as an example, is “my dog is eating my shoes.” Then you simply go to Google and type in “how to get my dog to stop eating my shoes”. You can word that a bunch of different ways – how to get your dog, how to teach your dog, how to stop your dog, and then you break it down to different breeds – how to get your German shepherd, how to get your golden retriever, how to get your poodle. You'll find different answers for all those things but you'll end up coming across a few things.