PCC 001: What’s the Point of Podcasting?




The Professional Content Creation Podcast: Content Creation | Blogging | Content Marketing  show

Summary: Click here for the transcript. I'm super stoked to release my first Professional Content Creation Podcast episode! In this episode I talk about: The Big WHY -- Why did I bother starting a podcast? I talk about how I fell in love with podcasting as a result of helping one of my clients start a podcast. I deal with the issue of hypocrites -- you know, those people who tell you that you should create content -- or more precisely, hire them to create content -- and yet don't bother to update their own blogs. If they're so convinced that content is king, they why do they treat it like a pauper on their own site? As I launched my own podcast production services, I felt it only right to have a podcast of my own. I also discuss 10 good reasons for starting a podcast including the following: Podcasts are easier to produce than other types of content such as videos. -- Set up can be tough, but once the initial set up is done, it's much easier than video! Podcasting helps you build a personal connection with your listeners. People can listen to podcasts while they are busy doing something else such as driving or exercising. Podcasts help to build authority and establish yourself as an expert. It's easy to involve others in your podcast Podcasts appeal to auditory learners; not everyone learns well by reading. Podcasts help you to build an entirely new audience. A podcast adds variety to your blog. People have good reasons to promote your podcast. Podcasts are a great way to answer your audience's questions Things Mentioned on This Episode Cliff Ravenscraft, The Podcast Answer Man My Podcasting Services Michael Hyatt Pat Flynn iTunes Stitcher SpeakPipe Do me a big favor! I would LOVE it if you would drop by iTunes and leave me a 5-star rating and review. This will help me to show up better in search results. And while you're there, please subscribe!  Would you like to start a podcast? If you're a "do-it-yourself" kind of person and want to start a podcast, I'd strongly recommend Cliff Ravenscraft's Podcasting A to Z course. If interested in the training and in getting the $100 discount, go to http://PodcastingAtoZ.com and use the discount code PCC in the shopping cart. If you'd like to start a podcast but would prefer to have someone else handle many of the aspects of your podcast for you, check out my Podcast Production Services page for details of how I can help. // Click here to download the transcript. Subscribe via RSS