Summary: In this episode of Finance for Startups, we deliver to you a brief book review by Chris Benjamin, the Rogue CFO, in the form of a repurposed episode from his podcast on Podomatic called Expert Guide to Launching a Startup. (http://traffic.libsyn.com/fgcastgain/SE145-_BookReview_by_ChrisBenjamin.jpg) This short episode reviews the book by Cynthia Kocialski titled STARTUP from the Ground Up. Chris describes the insights that he feels are of value for the entrepreneur who has a startup -- or is aspiring to create a startup. Topics range from evaluating if you are really an entrepreneur and have what it takes to make a successful transition, all the way to planning and to promotionand to investors--especially funding your small business (including your revenue model, which Chris Benjamin describes). We will be on the lookout for an upcoming interview with the author and we will let you know about the details of this discussion. Thank you. Copyright (c) 2011, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.
