Five Steps To Build Your List

Summary: Welcome to the Internet Marketing podcast and today's session we're gonna be talking about Five Steps to Building a great List and the nine tools that you need to get it done. Hey, this is Mike, welcome to the show. Today we're gonna be talking about one of my favorite topics List Building. Let's go ahead and get started. We're gonna be talking about the five steps to building a great list. Now, the first thing is to know your audience. If you are trying to sell the best hamburgers in the world to vegetarians, you gonna have a hard a time and you're not gonna make any sales. So simply understanding your audience is really the first step to building a great list. One of the best ways to do that is to visit blogs and forums and goggle groups, yahoo groups that kind a thing. In order to listen to what they're talking about, what they're excited about and what's really buggin' them. Once we do that then we can move on to steps two which is to know their pain. What I mean by that is a specific problem. So no matter what niche you're in whether its weight loss, dog training, finding the love of your life, making money online. Whatever it is, there's gonna be multiple problems. In this case, we're looking for a specific problem. If you're in, for instance, a dog training niche the challenges may be teaching your dog how to sit, teaching them how to rollover, teaching them how to calm, how to stay, how to not chew on your shoes, not to go to the bathroom in the house or things like that. What we're looking for is to narrow down out all of the different pain points what we think is the biggest pain point. And just saying what is the one area that people are either talking about the most because they're hating it or talking about the most because they're excited about the possibility of having that solution. Once we do that then we go to step three which is to find one solution to that one problem. Now the way that we're gonna find that solution, normally, is by going to Google. Now, if you're already an expert in this area, you probably already have the solution for it. But if you're not or you're just not quite positive if it's the best solution or one of the faster, easier solutions then you wanna go to Google and you just wanna type out how to blank whatever it is. Once you type that in, you're gonna see a bunch of different results. One of the faster ways to find these results is to click on the video tab on Google for the results. Just like doing a YouTube search and watch some of these videos where they're sayin' how to teach your dog how to sit or whatever it is that's the main problem. If it doesn't immediately jump out at you as this is a great solution then go to the next one. What you're looking for is somebody that's sharing good quality content that's very relevant for exactly what you're asking. So if they're all over the place and they're not focus or it seems like there are too many steps or only somebody with certain skills could do this. Then it's not a good option and we're looking for something that's it's going to appeal to the general population of your group. So once we find the solution what you can do now, is you either a. Point to an affiliate product b. Point to your own product or c. Point to either a report or video that you can give away. Now, step four is gonna be to organize this solution that you just done an easy access with an opt-in. So what I mean by that is you either again point to an affiliate product or your own product and do this by having either a report or a video. Even if it's an affiliate product let's say for instance, you say "Hey, I need to know how to teach my dog how to sit and you go to Google and you find somebody that's awesome, that's an affiliate product and in it he shows how to teach your dog how to sit. You don't just wanna say "Hey, here's a solution go to this guy's site and buy his product through my link."