For Your Ears Only: What makes or breaks a franchise with Mark Serrels

Summary: (http://www.rawdlc.com/wp-content/uploads/2012/11/sill.jpg) It can be heart breaking to watch a franchise fall from grace. Alternately, it's gratifying to watch one claw its way back from the depths. This week rawDLC sit down with Kotaku Australia's Mark Serrels to discuss the secret ingredients of today's best-selling franchises. To get another dose of rawDLC check out our weekly podcast found via iTunes by searching for ‘DLC’. (http://www.rawdlc.com/wp-content/uploads/2012/11/561592_10151115433882691_326386064_n1.jpg) Mark Serrels is the really Scottish Editor of Kotaku Australia -- because that totally makes so much sense now, doesn't it?. Be nice to him. It's not his fault he looks a bit like Simon Pegg. That's just the way God made him. Bless.