Summary: Although many things in home business are "evgraved in stone" like: A good work ethic, not being lazy, etc... Most things in home business are very customizable... An advertising or online home business marketing strategy, automated lead generation methods, etc. that may be a perfect-fit for ME might be a little to tight or maybe a little to loose for YOU etc. Here's the strategy that I use to create my own "perfect fits" for my home business.