Summary: 11/17/11---Marking one year until the 2012 elections, we explore the multi-billiondollar election machinery. Two veteran campaign strategists join us for a discussion about the psychology and technology behind political persuasion. Dan Schnur is the director of the Jesse M. Unruh Institute of Politics at the University of Southern California and worked on four presidential campaigns. Bill Zimmerman is a political consultant who has worked on numerous election campaigns and ballot initiatives. Moderated by Ian Masters. (Run time: 1 hour, 51 min.)
