How to Grow a Remarkable Agency Using Proven Small Business Marketing Tactics with Mike Michalowicz

Summary: Are you looking for proven small business marketing tactics that you can use to get more customers? Do you always feel like you are just one more customer away from going from "scraping by" to "nicely profitable"? To discover how to "pumpkin plan" your business so that you can finally start turning the profits you desire, I interview Mike Michalowicz for this episode of the Bright Ideas Podcast. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. The show format is on-demand talk radio  - commonly known as podcasting. In this episode, I interview Mike Michalowicz, author of The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Watch Now Download and Listen Later Transcript An Interview with Mike MichalowiczTrent Dyrsmid: Hey there! Thank you so much for joining me to the Bright Ideas podcast. I'm your host Trent Dyrsmid and this is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively boost their business. If you're running a business and feel like your revenue is kinda stuck, you know you get to that plateau and you're not exactly sure what to do to get it higher and everything you do, trying to do this, doesn't seem to work.Well, you're gonna love this episode because in it my guest is gonna share what he calls his pumpkin plan for collosal entrepreneurs and he's gonna explain how he used this plan to grow his most recent business, the one he sold last, from zero to $7,500,000 in a very short period of time. Next, we all want customers. We all want more customers and we all know that getting referrals is by far the easiest way to get new customers. The problem is that asking for referrals doesn't generally work. Well, my guest has an amazing solution for that as well. He calls it his root system referral strategy and he never ask his customers for a referral. The results however are pretty amazing, 75 new customers in a very short period of time. So please join me in welcoming a two time author, his name is Mike Michalowicz. He's the author of The Toilet Paper Entrepreneur and The Pumpkin Plan. He's a multi-company founder with several successful exits under his belt and he's now on his 3rd business. All around interesting guy, very smart cookie, really enjoyable to have him on the show and I hope that you will enjoy listening to the interview as much as I did creating it. Please join me in welcoming Mike to the show.Alright everybody, hey it's Trent here with Bright Ideas and I wanna welcome a very special guest, Mike Michalowicz to the show. Mike, thanks so much for doing this interview with me. Mike Michalowicz: I love it brother, I appreciate it. Thank you for inviting me to be here. T: No problem at all. So Mike, you wrote a couple of books now and as I mentioned in our pre-interview chat we had a whole lot in common. So your first book was Toilet Paper Entrepreneur. Your 2nd book was The Pumpkin Plan and all I wanna say is where were you when I was running my last business because I was growing a patch of pumpkins, not a big one. M: Yeah I hear you. I feel the same way. I have these books behind me over there. Same thing everytime I read a book, my god, if only I had that 5 years ago, damn it. T: Yeah. M: So it wasn't meant to be I guess. T: Yeah exactly. So the reason I asked you to do this interview is because as I mentioned we both ran these technology services companies. You, obviously much smarter than me, came up with this idea of The Pumpkin Plan and you really,