How to Drive Traffic to Your Site Using Nuclear Fuel with Mike Stelzner of the Social Media Examiner

Summary: Are you looking for a way to drive more traffic to your website? Would you like to learn a content creation strategy that has been proven to work by one of the most popular business blogs on the planet? To discover how the Social Media Examiner became the #2 most popular business blog in the USA, I interview Mike Stelzner in this episode of the Bright Ideas podcast. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. In this episode, I interview Mike Stelzner, founder of the Social Media Examiner. Watch Now Download and Listen Later Transcript Trent Dyrsmid: Hi there! Thanks very much for joining me on the Bright Ideas podcast. I'm your host, Trent Dyrsmid. And this is the podcast for marketing agency owners and professional owners who want to discover what is working when it comes to online marketing and sales automation tactics to massively boost their business.On this episode my guest is Mike Stelzner, founder of SocialMediaExaminer.com. Now if you haven't heard of Social Media Examiner before it is ranked on Technoratis the no. 2 most popular blog for small business owners. Now in this particular interview we're gonna be talking about Mike's new book and it's called Launch. It's a book that had a profound impact on my own business plan and that was one of the reasons why I wanted to ask himi to come on the show with me.During this interview you're gonna hear Mike and I talk a lot about content marketing and in particular the 2 different types of content that he talks about on his book. One of them is called primary fuel and the other is called nuclear fuel. Now this nuclear fuel this is some really, really interesting stuff and Mike and I had a great conversation about it so you wanna be sure to hang around till the very end of the podcast so that you can get all the details on how you can use nuclear fuel to massively boost the amount of traffic that's coming to your website. You're really gonna love thsi episode so please join me in welcoming Mike to the show.Alright Mike thank you so much for making the time to come and do this interview with me. It's a real pleasure and an honor to have you on the show. Mike Stelzner: Thanks for having me Trent. T: So I obviously, let me start off with this, for the people who don't know who Mike Stelzner is, it's probably a small group of people, but who are you and what do you do Mike? M: You'd be surprised there's a lot of people that don't know who I am. I am a publisher. And what I do is give away great content to help empower people to figure out social media. SocialMediaExaminer.com is my website. So that's a short and simple answer. T: Okay. So, and again for people who maybe not have heard of your site, how successful is it? Is it big? Is it popular? M: I'd like to think it is. Popularity and bigness is all relative but we have about a 185,000 email subscribers that get our daily emails. And more than half a million people that visit the site. So I'd say relatively big in the business world for sure, in the marketing world. T: Absolutely, those are very impressive numbers. So I wanted to get that out really quick so that the people coz I know I always do this when I start listening to a podcast, the little voice in your head is like I'm pressed for time, why am I listening, is this somebody I wanna listen to? M: Right. T: So this is very clearly an interview that I've really been looking forward to. And so for the folks who are listening who haven't heard of Mike yet this is an interview you wanna stay tuned for.So you've got a book which I read,