Summary: Welcome to The Engaging Brand podcast (http://www.blubrry.com/engaging/1593348/podcast-409-planning-the-perfect-presentation/http://www.blubrry.com/engaging/1601738/podcast-410-how-to-lead-the-way/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) . First up, this week's 'listener of the week' winning an Engaging Brand (http://www.theengagingbrand.com/pod_casts/)goodie bag, is Dennis Kitching who gave a like on the Facebook Page (https://www.facebook.com/theengagingbrand). Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging) to say a BIG thank you from me! Today Phi McKinney (http://philmckinney.com), innovation consultant, former Chief Technology Officer of HP'S Personal System Group and host to one of the earliest podcast that I ever listened to...Killer Innovations (http://philmckinney.com/killer-innovations)....joins me Anna Farmery (http://www.theengagingbrand.com) to talk about * Why is there an innovation gap between how people see it as important and the skills needed to achieve it? * Can you manage innovation as a process? Or does innovation need innovative thinking! * How innovation is about looking at a problem from an angle that no one else has looked from. * What questions should you ask yourself to think "Beyond the Obvious (http://www.beyondtheobvious.com/)" * How watching how the customer shops can inspire innovation. * How to 'watch' the customer buy when you are dealing on the web. * How do you balance delivering the operational short term profit targets and spend time on long term innovation? * The 70:20:10 model of Innovation at HP * His thoughts on HP looking at consumer 3D printing - how will that affect the business model. * Does there need to be innovative thinking in the supply chain for a truly social business, embracing potentially new technology? * The importance of a leader mentoring others to pay it forward. I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951)
