Summary: My friend and co-host AJ Perisho from Better Business Growth Faster joins me for Session 002 of the Making Business Happen podcast. AJ is a certified Duct Tape Marketing coach and marketing expert, and we have shared many ideas and brainstorms over the years. AJ and I discuss the following topics on this session. Why the "spaghetti theory" of marketing (i.e. throw it against the wall and see what sticks) does not work. We dissect the famous John Wanamaker quote, "Half of my advertising doesn't work. The problem is I don't know which half." A discussion of why people mistake strategy for tactics in marketing. How you need to identify your target market as a part of your marketing strategy. A sneak peek at a webinar AJ and I are co-hosting on Monday, July 30.
