Summary: Design used to be a priesthood, says IDEO CEO Tim Brown. Art school was the path to the pulpit, and designs were unveiled with the ceremony of a Sunday sermon. But designers today have left the church for a human-centered mode of innovation. At companies like IDEO, design is about getting out into society and understanding how people think and feel about the world. It's about inspiration, ideation, and implementation. Brown described this process in a March 2006 Dean's Innovative Leader Series appearance, presented here. He is introduced by MIT Sloan Professor James Utterback.
