![HBR IdeaCast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/923/small/hbr-ideacast.jpg)
Summary: Chip Heath, Stanford Graduate School of Business professor and coauthor of "Made to Stick: Why Some Ideas Survive and Others Die."
Summary: Chip Heath, Stanford Graduate School of Business professor and coauthor of "Made to Stick: Why Some Ideas Survive and Others Die."