Summary: Drake Baerresen, vice president of sales and Marketing for TurnKey Events, offers some case studies on the use of direct mail and special sales events, including the steps a dealer must make to ensure an successful sale.
Summary: Drake Baerresen, vice president of sales and Marketing for TurnKey Events, offers some case studies on the use of direct mail and special sales events, including the steps a dealer must make to ensure an successful sale.