Industry Experts Weigh in on Marketing Research after PMRG




PharmaVOICE Podcasts show

Summary: Date Posted: 05/1/2010 Size: 10.9MB Length: 00:23:55 Thought Leaders: Debbie Kossman, Senior VP, National Analysts Worldwide, and the 2010 President of PMRG, Juliana Mastroserio, Director or Marketing Research, Johnson & Johnson, Lynnette Cooke, CEO, Kantar Health In this episode we'll cover various topics pertaining to marketing research in the pharmaceutical industry. We have three distinguished thought leaders who represent different perspectives on marketing research, and offer some takeways from the 2010 PMRG Annual Conference. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.