Pro Bono: The New Currency in Corporate Philanthropy




Deloitte Insights Podcast show

Summary: Corporate giving has traditionally involved writing a check and calling it a day. But at a time when demands for nonprofit services are on the rise, cash donations are on the decline. Meanwhile, a national call-to-service is spotlighting the power of volunteerism. Enter the new corporate citizen: Instead of donating money to pay for work, companies can cut out the middle man — through pro-bono engagement and skills-based volunteerism. If corporate philanthropy is expanded to include the prized commodity of workplace talent, the relationship can reap considerably more value — and do far more good — for nonprofits and communities in need. Highlights: The Deloitte Volunteer IMPACT Survey suggests many nonprofits and companies should think about pro bono as an actual currency. What exactly does that mean? Given the current pressures on revenue in both the private and nonprofit sectors, how can organizations go about making the investments needed to take advantage of skilled volunteers? How has Deloitte helped College Summit overcome organizational challenges through its pro-bono work? It sounds deceptively simple: Nonprofits are asking for money to pay for work, when they could just be asking companies for the work itself. Why isn't more of this happening? Guests: Dean Furbush, president, College Summit Evan Hochberg, national director, Community Involvement, Deloitte Services LP Humbelina Sanchez, director, Deloitte Consulting LLP