Summary: Renny Ramakers Designer and design historian, Renny co-founded Droog Design in 1993. Since its inception, Droog Design has encouraged and welcomed young designers, whilst defining their particular approach to design, which could be summarised in the following principles: dry wit, unadorned informality, ascetic ironic, a critical and inquisitive analysis of the work developed and the way it is developed This podcast is from a keynote talk given at ExperimentaDesign - Bienal de Lisboa 2005.
