![Entrepreneurial Thought Leaders show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/018/239/small/entrepreneurial-thought-leaders.jpg)
Summary: In contrast to simply donating dollars for public relations benefit, in-house altruism today means ubiquitous dedication to real causes. Dr. Larry Brilliant, Executive Director for Google.org, points out that effective business-backed giving means global outreach, partnerships with experts at the heart of solving problems, and a dedicated percentage of gross income to keep these projects afloat.